Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (1)

1 result in Reports

Social Media
Media & Advertising Trust
Josh Bernoff

For Marketing Leadership Professionals
Report:Persuasive Consumers Are Socially Connected
Josh BernoffFebruary 17, 2009
Forty-four percent of US online adults are persuaders, those who tell others about products that interest them. They're brand-motivated, open to ads, and highly active in social applications. To...
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Social Media

For Marketing Leadership Professionals

Report:Persuasive Consumers Are Socially Connected

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