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Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...
The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print...
Employment Classifieds Illustrate The Industry's New Paradigm
Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis,...
This highlight deck summarizes the key findings from Forrester's European Online Media, Marketing and Social Computing Survey, Q3 2008.