Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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4 results in Reports

  • Social Media
  • News
  • For CMO Professionals

    Report:The Right Media Mix To Reach UK Moms

    Moms, as influential household decision-makers, have always been desirable targets for many advertisers. Yet, they're not that easy to reach. They do favor television in their spare time but also...

    • Downloads: 383
  • For Marketing Leadership Professionals

    Report:What The Media Meltdown Means For Marketing

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print...

    • Downloads: 545
  • For eBusiness & Channel Strategy Professionals

    Report:How Social Media Disrupts Online Classifieds

    Employment Classifieds Illustrate The Industry's New Paradigm

    Classifieds have already been through a radical transformation from print to digital, and now the industry is experiencing further disruption from social applications like ratings and reviews, wikis,...

    • Downloads: 794
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2008

    This highlight deck summarizes the key findings from Forrester's European Online Media, Marketing and Social Computing Survey, Q3 2008.

    • Downloads: 3