Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (2)

Refine your results

Methodology

Consumer Technographics (1)

Region

North America (1)

2 results in Reports

Social Media
Publishing
Sarah Rotman Epps

For eBusiness & Channel Strategy Professionals
Report:How To Leverage Social Media For Audience And Revenue Growth
Social Strategies For Media And Entertainment eBusiness
Sarah Rotman EppsSeptember 17, 2008
The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...
- Downloads: 2064
For eBusiness & Channel Strategy Professionals
Report:Publishers Must Focus On Audience, Not Content
CNET Networks Partners With Yahoo!, Blazing A New Path For Publishers
Sarah Rotman EppsJuly 03, 2008
Since the mid-1990s, the cornerstone of publishers' digital strategy has been to drive traffic to their Web sites where they sell ads against readers of their content. But there are limits to how...
- Downloads: 546

Search

Social Media

Refine your results

Methodology

Region

For eBusiness & Channel Strategy Professionals

Report:How To Leverage Social Media For Audience And Revenue Growth

For eBusiness & Channel Strategy Professionals

Report:Publishers Must Focus On Audience, Not Content

Browse