Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (1)

1 result in Reports

Social Media
Publishing
Sarah Rotman Epps
Consumer Technographics

For eBusiness & Channel Strategy Professionals
Report:How To Leverage Social Media For Audience And Revenue Growth
Social Strategies For Media And Entertainment eBusiness
Sarah Rotman EppsSeptember 17, 2008
The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...
- Downloads: 2066

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Social Media

For eBusiness & Channel Strategy Professionals

Report:How To Leverage Social Media For Audience And Revenue Growth

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