Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

Reports (3)
Charts & Figures (7)

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3 results in Reports

Social Media
Past 12 months
CMO

For CMO Professionals
Report:Trends For The B2C CMO To Watch In 2013
Embrace Digital Innovation To Deliver Compelling Brand Experiences
Cory MunchbachJanuary 09, 2013
2013 will be a unique year for CMOs of consumer-focused companies. They will have to drive their brands to deliver cohesive brand experiences that use digital to augment and extend their engagement...
- Downloads: 474
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For CMO Professionals
Report:The Role Of Digital In The Path To Purchase
New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical
Cory Munchbach, Tracy StokesAugust 27, 2012
CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...
- Downloads: 1244
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For CMO Professionals
Report:Driving B2B Demand With Social Media
B2B Marketers Must Focus On The Social Rather Than The Media
Jeff ErnstMay 29, 2012
When it comes to using social media to attract customers, business-to-business (B2B) marketers have focused more on the media than the social aspect. Today, B2B marketers use social media as another...
- Downloads: 776
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Social Media

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For CMO Professionals

Report:Trends For The B2C CMO To Watch In 2013

For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

For CMO Professionals

Report:Driving B2B Demand With Social Media

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