Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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8 results in Reports

  • Social Media
  • Past 12 months
  • Kim Celestre

  • For Marketing Leadership Professionals

    Report:The SMART Tech Selection Guide For Community Marketers

    Tools And Technology: The B2B Online Community Playbook

    Kim CelestreFebruary 15, 2013

    Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

    • Downloads: 59

  • For Sales Enablement Professionals

    Report:Organizing For Community Success

    Organization: The B2B Online Community Playbook

    Peter O'Neill, Kim CelestreNovember 07, 2012

    For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

    • Downloads: 159

  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    Benchmarks: The B2B Online Community Playbook

    Zachary Reiss-Davis, Kim CelestreNovember 07, 2012

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 182
    • Comments: 1

  • For Marketing Leadership Professionals

    Report:The Essential Steps To Community Success

    Road Map: The B2B Online Community Playbook

    Kim CelestreOctober 30, 2012

    In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

    • Downloads: 234
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:Spotlight On Award-Winning Communities

    Processes: The B2B Online Community Playbook

    Kim CelestreOctober 24, 2012

    This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

    • Downloads: 492

  • For Marketing Leadership Professionals

    Report:2012 Social Technographics® Of Your B2B Community Prospects

    Landscape: The B2B Online Community Playbook

    Kim Celestre, Zachary Reiss-DavisSeptember 05, 2012

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

    • Downloads: 408
    • Comments: 4
    • Rating:

  • For Marketing Leadership Professionals

    Report:Design Your B2B Community For Maximum Engagement

    Executive Overview: The B2B Online Community Playbook

    Kim CelestreAugust 16, 2012

    This playbook provides you with a strategy framework, road map, and the tools to establish a healthy and active online B2B community that delivers value to prospects, customers, and peers at each...

    • Downloads: 380
    • Comments: 2
    • Rating:

  • For Marketing Leadership Professionals

    Report:Your Community Upgrade: From Experiment To Strategic Approach

    Vision: The B2B Online Community Playbook

    Kim Celestre, Peter BurrisJuly 12, 2012

    This report is designed to help you revisit your strategy for engaging with customers through online communities and discussion forums, and demonstrate why your success will be based on taking the...

    • Downloads: 521
    • Comments: 1
 
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