Forrester

For Marketing Leadership Professionals

Report:How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should...

• Downloads: 236

For Marketing Leadership Professionals

Report:Western European Social Media Marketing Forecast, 2012 To 2017

Growth Slows But Remains Strong Despite Legislative Uncertainty

Social media marketing spending in the European Union (EU) will rise over the next five years, boosted by increasing numbers of addressable devices; consumers' willingness to use them; continued...

• Downloads: 138

For Marketing Leadership Professionals

Report:The Forrester Wave™: Social Relationship Platforms, Q2 2013

The Eight Providers That Matter Most And How They Stack Up

In Forrester's 49-criteria evaluation of social relationship platform (SRP) vendors, we identified the eight most significant vendors — Adobe, Hearsay Social, salesforce.com's Buddy Media,...

• Downloads: 456

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

And Why Google, Not Facebook, Will Dominate Affinity Marketing

Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...

• Downloads: 187
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For Customer Insights Professionals

Report:Two Approaches For Socializing Your Loyalty Program

Direct Integration With Social Channels Creates The Richest Engagement And Data Opportunities

Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...

• Downloads: 151

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

• Downloads: 3

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 34

For eBusiness & Channel Strategy Professionals

Report:Understand Communication Channel Needs To Craft Your Customer Service Strategy

Consumers' preferences for customer service channels are rapidly changing. And it's not just the younger generation of consumers — there's disruption and change across all ages and...

• Downloads: 384
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For CIO Professionals

Report:CIOs Are Not Ready To Support Business Innovation

Benchmarks: The Innovation Playbook

While innovation is a hot topic among most of the organizations we work with, our recent survey of IT leaders indicates that a minority of firms have formalized their practices and processes. Only...

• Downloads: 402
• Comments: 1
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For Marketing Leadership Professionals

Report:The Four Social Marketing Tools You Need

Tools And Technology: The Social Marketing Playbook

Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

• Downloads: 630

For Marketing Leadership Professionals

Report:The SMART Tech Selection Guide For Community Marketers

Tools And Technology: The B2B Online Community Playbook

Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

• Downloads: 61

For Marketing Leadership Professionals

Report:The ROI Of "Owner" Communities

A Tool To Help You Uncover The Economic Value Of Your Community

Two of the most common questions we receive from B2B marketers are "How do I know if it's worth having a community?" and "How can I prove to my executives that my community is worth their...

• Downloads: 212
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For CMO Professionals

Report:Trends For The B2C CMO To Watch In 2013

Embrace Digital Innovation To Deliver Compelling Brand Experiences

2013 will be a unique year for CMOs of consumer-focused companies. They will have to drive their brands to deliver cohesive brand experiences that use digital to augment and extend their engagement...

• Downloads: 503
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For Infrastructure & Operations Professionals

Report:Use Context To Drive A Seamless UC&C Service Layer

Vision: The Communications And Collaboration Infrastructure Playbook

Increasing consumerization of IT and advances in both cloud technologies and deployment models tremendously affect the enterprise not simply on how we communicate but where, when, and on what kind of...

• Downloads: 179

For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Agency fees spending is broken out by...

• Downloads: 9

For Customer Insights Professionals

Report:Ten Steps To Successful Social Intelligence Measurement

Performance Management: The Social Intelligence Playbook

Social media — with its seemingly nebulous returns, such as "engagement" and "advocacy" — often baffles customer intelligence (CI) professionals trying to measure and optimize their...

• Downloads: 474
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For Security & Risk Professionals

Report:Manage The Risks Of Social Media

Social media is a security and risk nightmare — it's used everywhere, all the time, by everyone both outside and inside your organization. Although social media offers potentially great...

• Downloads: 487
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For Marketing Leadership Professionals

Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

How To Build A B2B Influencer Engagement Initiative

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

• Downloads: 269
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For Marketing Leadership Professionals

Report:"Owner" And "Sponsor" B2B Community Success Metrics

Benchmarks: The B2B Online Community Playbook

As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

• Downloads: 195
• Comments: 1

For Sales Enablement Professionals

Report:Organizing For Community Success

Organization: The B2B Online Community Playbook

For B2B marketers, when it comes to planning, designing, and implementing a successful online community, the rubber meets the road at organizational effectiveness. In order to sustain a healthy...

• Downloads: 172

For Marketing Leadership Professionals

Report:The Essential Steps To Community Success

Road Map: The B2B Online Community Playbook

In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

• Downloads: 248
• Comments: 2
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For Marketing Leadership Professionals

Report:Spotlight On Award-Winning Communities

Processes: The B2B Online Community Playbook

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

• Downloads: 505

For CIO Professionals

Report:The Road To Social Business Transformation Starts With A Burning Platform

Road Map: The Social Business And Collaboration Playbook

Social business technology can transform the way employees work by eliminating barriers to collaboration, improving customer engagement, and accelerating the flow of information and ideas. But even...

• Downloads: 660
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For Marketing Leadership Professionals

Report:2012 Social Technographics® Of Your B2B Community Prospects

Landscape: The B2B Online Community Playbook

B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

• Downloads: 428
• Comments: 4
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For CMO Professionals

Report:The Role Of Digital In The Path To Purchase

New Digital Platforms Have To Wait Their Turn, As Traditional Stores Stay Critical

CMOs of business-to-consumer (B2C) companies have lately called on shopper marketers to address the growing complexity of the impact of digital on in-store purchasing. Forrester recently conducted a...

• Downloads: 1295
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