Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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Industry

2 results in Reports

  • Social Media
  • Bill Doyle
  • For eBusiness & Channel Strategy Professionals

    Report:The Social Technographics® Profile Of US Investors

    Investors are less likely than the general online population to use social technologies such as blogs. And the more affluent an investor is, the less likely he or she is to use social media. Why?...

    • Downloads: 730
  • For eBusiness & Channel Strategy Professionals

    Report:Which Media Sites Do Financial Consumers Visit?

    Our Data Reveals An Interest In News, Sports And Social Computing

    Reaching consumers means having a presence on the Web sites they visit. Where do banking and brokerage consumers spend their time online? Among media sites, the Weather Channel and local newspapers...

    • Downloads: 558