Forrester Research : Topic

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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Charts & Figures (9)

1 result in Reports

Peter Sheldon
IT Infrastructure & Operations

For eBusiness & Channel Strategy Professionals
Report:The Digitization Of The In-Store Experience
Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike
Peter SheldonFebruary 7, 2012
Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...
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Social Media

For eBusiness & Channel Strategy Professionals

Report:The Digitization Of The In-Store Experience

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