Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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13 results in Reports

  • Peter Sheldon
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 229
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 367
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: eCommerce Fraud Management Solutions, 2014

    Selecting A Fraud Management Partner For Your eCommerce Needs

    eBusiness professionals are responsible for the profitability of the online channel, and secure and efficient transactions are absolutely essential to eCommerce profitability. As eCommerce grows...

    • Downloads: 200
  • For Application Development & Delivery Professionals

    Report:Understand Business Needs For Responsive Web Design

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) professionals who will play a significant role in planning, building, and...

    • Downloads: 230
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile App Or Mobile Web? It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 411
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Solving The Quandary Of Responsive Design

    Seven Key Questions That Will Guide eBusiness Leaders To Make The Right RWD Decisions

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 437
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Forrester Wave™: Mobile Commerce Solution Providers, Q4 2013

    These Vendors Represent The Cutting Edge Of Mobile Commerce Innovation

    The goal posts for mobile commerce keep moving. Existing mobile commerce solutions have served their purpose well, but scalability, performance, and flexibility concerns are intensifying. eBusiness...

    • Downloads: 484
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Optimize Performance For Global eCommerce

    Performance Management: The eCommerce Globalization Playbook

    Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately, the Internet was not...

    • Downloads: 640
  • For Application Development & Delivery Professionals

    Report:Streamline Localization With Language Service Provider Offerings

    Market Overview: Language Service Providers 2013

    This report, originally written for eBusiness professionals, is relevant to application development and delivery (AD&D) teams charged with website globalization and localization. AD&D teams need to...

    • Downloads: 59
  • For CIO Professionals

    Report:Mobile App Or Mobile Web? For IT, It's A Choice, Not A Battle

    Neither Is Perfect, But Either Could Be Perfect For Your Customer

    Companies struggle to choose between building a mobile app and implementing a mobile website. The decision becomes a battle shrouded in competing points of view and often a lack of customer...

    • Downloads: 348
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:10 Pitfalls To Avoid During eCommerce Replatforming

    As eCommerce evolves in size, global scope, and complexity, eBusiness professionals are replacing their current eCommerce technologies to keep up with business growth, competitive threats, and...

    • Downloads: 215
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Global Payment Service Providers 2013

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferred...

    • Downloads: 565
    • Rating:
  • For Application Development & Delivery Professionals

    Report:More Than Hype: Determining When To Use Responsive Web Design

    Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a...

    • Downloads: 414
    • Rating: