Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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257 results in Reports

  • Enterprise Architecture
  • For Enterprise Architecture Professionals

    Report:Build Your Stepwise Strategy For Business-Centered EA

    This report describes the strategic plan of Forrester's EA method — our set of high-value practices that enterprise architects should use to help their organizations plan, architect, and...

    • Downloads: 619
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that carries opportunities similar to that of the dot-com boom. But these opportunities depend upon an organization's ability to optimize internal...

    • Downloads: 813
  • For Enterprise Architecture Professionals

    Report:Build The Case For Emerging Technology

    Business Case: The Emerging Technology Playbook

    The business appetite for new technology to fuel innovation, generate growth, engage with customers, and create differentiation is insatiable. According to our survey data, however, your business is...

    • Downloads: 556
  • For Enterprise Architecture Professionals

    Report:The Things We Do For… Data

    Many Apps Give You Something For Nothing — Well, Not Quite Nothing

    Forrester has noted the growing presence of applications and websites that provide free services just to capture consumer data and market it to third parties. This report reviews examples of the...

    • Downloads: 194
  • For Enterprise Architecture Professionals

    Report:Lost In Data Translation? Forrester's Data Taxonomy To The Rescue

    Create A Common Language For All Things Data In Your Company

    When it comes to data technology, are you lost in translation? What's the difference between data federation, virtualization, and data or information-as-a-service? Are columnar databases also...

    • Downloads: 173
  • For Enterprise Architecture Professionals

    Report:Brief: Database Archiving Offers New Use Cases That Go Beyond Compliance And Performance

    Focus On An Enterprisewide Archiving Strategy

    Enterprise architecture (EA) professionals often pay little attention to database archiving compared with other data management functions, largely because organizations focus only on compliance and...

    • Downloads: 142
  • For Enterprise Architecture Professionals

    Report:Think Like A Sponsor To Improve Emerging Technology Investments

    Continuous Improvement: The Emerging Technology Playbook

    This report will discuss the long-term evolution after incorporating emerging technology into your EA program.

    • Downloads: 229
  • For Enterprise Architecture Professionals

    Report:Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook

    Business cases to fund information management capabilities traditionally characterize information problems in ways that elicit little more than yawns from business executives. Data redundancy and...

    • Downloads: 994
  • For Enterprise Architecture Professionals

    Report:The Enterprise Architecture Practice In China In 2014

    For the past 20 years, China's economy has been one of the fastest-growing in the world across all industry verticals. In 2010, China overtook the US as the globe's largest manufacturer and is...

    • Downloads: 102
  • For Enterprise Architecture Professionals

    Report:Benchmarking Your Records Management Program

    Forrester Research And ARMA International Records Management Online Survey, Q3 2012

    Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

    • Downloads: 352
  • For Enterprise Architecture Professionals

    Report:Want Business Agility? Build Collaboration Into Your Strategic Planning Organization

    Organization: The Strategic Planning And Portfolio Playbook

    Meeting the demands of customer-driven markets challenges many organizations because of outdated planning processes performed by separate teams with little interaction. Firms that have addressed this...

    • Downloads: 112
  • For Enterprise Architecture Professionals

    Report:Technology Watchlist Toolkit

    This toolkit provides practical techniques to help enterprise architects and technology innovation executives evaluate the broad landscape of emerging technology, choose the most appropriate...

    • Downloads: 52
  • For Enterprise Architecture Professionals

    Report:How To Make A Business Case For Data Investment

    Business Case: The Data Management Playbook

    Are data investment proposals falling on deaf ears or seen as high cost with little benefit? Stop trying to educate the business on what technology can do and how it will improve IT's total cost of...

    • Downloads: 396
  • For Enterprise Architecture Professionals

    Report:The Forrester Wave™: Enterprise Content Management, Q4 2011

    EMC, IBM, OpenText, And Oracle Lead, With Microsoft Close Behind

    In Forrester's 66-criteria evaluation of enterprise content management (ECM) vendors, we found that EMC, IBM, OpenText, and Oracle lead the pack because of their abilities to address all four...

    • Downloads: 3353
  • For Enterprise Architecture Professionals

    Report:Develop Business-Focused And Strategic EA Organizations

    Organization: The EA Practice Playbook

    This report outlines the organizational structures, roles, and skills you'll need to make sure that your enterprise architecture (EA) program is strategic, business-focused, and pragmatic. Building a...

    • Downloads: 1132
  • For Enterprise Architecture Professionals

    Report:Information Strategies Move Center Stage

    Vision: The Information Strategy And Architecture Playbook

    A veritable flood of information coming from widespread digitization has created new opportunities and risks that business executives can't ignore. Forrester is seeing a dramatic uptick in the...

    • Downloads: 525
  • For Enterprise Architecture Professionals

    Report:Information Architecture Planning Toolkit

    As business executives develop an appreciation for the potential value in their information assets, they're looking to architects to help them dramatically improve their information management and...

    • Downloads: 74
  • For Enterprise Architecture Professionals

    Report:The Top 10 Business Technology Trends EA Should Watch: 2012 To 2014

    Driving increasing capacity for business innovation remains high on the CIO's agenda, but enterprise architects (EAs) struggle to keep up with the rapidly changing technology landscape while also...

    • Downloads: 2821
  • For Enterprise Architecture Professionals

    Report:Craft Your Business Change Delivery Process For Sustainable Business Agility

    IT's traditional approach to delivering business change is broken. Siloed solution delivery projects struggle to keep up with the pace of business. Agile development, lean software, and business...

    • Downloads: 516
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Benchmarks: The Emerging Technology Playbook

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 278
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Vendors That Insurance Enterprise Architects Should Watch In 2012

    New Wave Of Vendors Bolsters Support Of Insurance Business Capabilities

    Insurance enterprise architects are embracing their role in aligning technology and business strategies. In 2011, that alignment is even more important as insurers see markets firming as a result of...

    • Downloads: 909
  • For Enterprise Architecture Professionals

    Report:Records Managers Must Focus On Business Needs, Budgets, And Technology To Succeed

    Forrester Research And ARMA International Records Management Online Survey, Q3 2013

    This report outlines the results of the fifth annual joint survey conducted by Forrester Research and ARMA International on records management (RM) trends. RM decision-makers have reported consistent...

    • Downloads: 203
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2013: Information And Business Architecture Take Hold; New Hardships Arise

    Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest survey, the scale of EA value...

    • Downloads: 773
  • For Enterprise Architecture Professionals

    Report:Vendor Snapshot: BP Logix Keeps Projects And Processes On Time And Within Budget

    BPM Suite Vendor Uses Project Timelines To Drive Process Improvement

    Let's face it: Certain mission-critical business processes need to run as repeatable, complex project management-oriented processes that cut across different departments and functions. Unfortunately,...

    • Downloads: 113
  • For Enterprise Architecture Professionals

    Report:Create Agile Processes For Introducing Emerging Technology

    Processes: The Emerging Technology Playbook

    With its careful approach to planning technology investments and general aversion to risk, IT is not meeting business demands for emerging technology as a driver for innovation and growth. Enterprise...

    • Downloads: 683