Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

1 result in Data Surveys

  • Social Media
  • Marketing Leadership
  • Past 12 months
  • For Marketing Leadership Professionals

    Survey:North American Technographics® Brand Compass Survey, Q1 2013

    Forrester conducted an online survey fielded in February 2013 of 4,575 US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N = 4,575), there is 95% confidence...

     
    Loading...

    Browse

    About Forrester

    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

    Roles We Serve

    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

    Analysts & Coverage Areas

    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

    Forrester Leadership Boards

    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

    Consulting

    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

    Community

    Connect with peers and analysts, share your views, and ask questions on key business issues.

    Blog

    Forrester analysts weigh in on the latest business and technology news.

    • BROWSE
    • Register
    • Call +1 617.613.5730
    • Cart