Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

1 result in Reports

  • Social Media
  • Michelle de Lussanet
  • For eBusiness & Channel Strategy Professionals

    Report:The Luxury Sector Is Keen To Try Social Computing

    Results Of A Survey Of 122 Luxury Consumer Products And Services Firms

    Forrester recently surveyed 122 brands, services providers, and merchants in the luxury consumer segment. Familiarity with Social Computing activities runs high with this group; however, beyond the...

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