Forrester

For Marketing Leadership Professionals

Charts & Figures:Spiceworks' "Green Guys" Are Part Of A Successful Vendor Engagement Program

For Marketing Leadership Professionals

Charts & Figures:Quality, Not Quantity, Drives Community Participation

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

For Marketing Leadership Professionals

Charts & Figures:Ultimate Software's Community Is A Popular Choice For Customer Collaboration

For Marketing Leadership Professionals

Charts & Figures:BT Buyers Are Turned Off By A Sales Pitch

Tech Marketers Can Guide BT Buyers To Positive Business Outcomes Through Community Interactions

For Marketing Leadership Professionals

Charts & Figures:In-Person Events Maintain Their Importance Next Year

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

For Marketing Leadership Professionals

Charts & Figures:In-Person Events Are The Second-Most Important Source Of Information For BT Buyers

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

For Marketing Leadership Professionals

Charts & Figures:B2B High-Tech Marketers Are Cutting Back On In-Person Event Spending

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

For Marketing Leadership Professionals

Charts & Figures:In-Person Events Increase In Importance During Vendor Selection

Marketers Should Look To Combine Them With New Social Media Marketing Tactics, Including Hybrid Or Virtual Events

For Marketing Leadership Professionals

Charts & Figures:CA Technologies Builds On Community Formed Around Its In-Person Event

For Marketing Leadership Professionals

Charts & Figures:Individual Roles Prefer Different Information Sources

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Social Participation For Business Varies By Role

For Marketing Leadership Professionals

Charts & Figures:Business Technology Buyers Value Traditional Product Content

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Facebook And LinkedIn Aren't The Preferred Engagement Channels

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:The Social Adoption Trend Among Business Technology Buyers Shifts In 2011

For Marketing Leadership Professionals

Charts & Figures:Quality, Not Quantity Drives Community Participation

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Technology Marketers' And Business Technology Buyers' Social Priorities Aren't Aligned

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Business Technology Buyers Adopt Social Media For Business Purposes

For Marketing Leadership Professionals

Charts & Figures:Respondents Hail From Different Regions, Industries, And Firm Sizes

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Business Technology Buyers Use Social To Make Purchasing Decisions

Technology Marketers Must Prepare For The Coming Storm

For Marketing Leadership Professionals

Charts & Figures:Social Technographics Groups Business Technology Buyers By Social Behavior