Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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82 results in Reports

  • Past 12 months
  • Measurement
  • For Enterprise Architecture Professionals

    Report:The State Of EA 2014: New Demands, Same Headcount

    Landscape: The EA Practice Playbook

    Since 2009, Forrester's global state of enterprise architecture (EA) online survey has tracked the trends, priorities, and challenges of the EA practice. In our latest EA survey, we find demand for...

    • Downloads: 518
  • For Sourcing & Vendor Management Professionals

    Report:Better Sourcing Can Improve Your Software ROI

    Business Case: The Strategic Software Sourcing Playbook

    Many sourcing and vendor management (SVM) professionals see the problems with their firm's current approach to dealing with the major software providers, but lack the authority to transform it. This...

    • Downloads: 134
  • For Enterprise Architecture Professionals

    Report:In Light Of ECM Maturity, Concerns Still Linger

    These data charts detail select results of Forrester’s May 2013 Global Enterprise Content Management Online Survey and the August 2013 Global SharePoint Usage Online Survey. We have compared...

    • Downloads: 103
  • For Enterprise Architecture Professionals

    Report:Building The Case For Your BPM Initiative

    Business Case: The Business Process Management Playbook

    Success in the age of the customer almost mandates that every company have a business process management (BPM) program and platform. Developing the business case for enterprisewide BPM differs from a...

    • Downloads: 268
  • For Application Development & Delivery Professionals

    Report:From Strategy To Execution: Assessing PMO Capabilities In The Age Of The Customer

    Part 1 Of Forrester's Look At Strategic Project Management Offices

    The age of the customer demands that firms completely reassess their project management office (PMO) planning and delivery practices. The traditional focus of PMOs conflicts with the need for speed...

    • Downloads: 468
  • For CIO Professionals

    Report:Measuring Your Workforce Experience: Use Customer Experience Insight As Your Guide

    Performance Management: The Workforce Experience Playbook

    Finding and retaining the best talent is hard. Identifying the engaged workers who will deliver the kinds of results and customer outcomes you need is even harder. Knowing what the future will bring...

    • Downloads: 284
  • For Infrastructure & Operations Professionals

    Report:Brief: Strategic Benchmarks 2014: Storage

    Infrastructure and operations (I&O) executives and their engineering teams often ask Forrester for technology adoption data to understand which new innovations their peers have adopted to manage fast...

    • Downloads: 248
  • For Enterprise Architecture Professionals

    Report:EA Isn't Meeting The Demand For New Technology

    Benchmarks: The Emerging Technology Playbook

    Your business is relentlessly pursuing opportunities to win, serve, and retain customers, and demanding new technology to do it. Meanwhile, enterprise architecture (EA) professionals are struggling...

    • Downloads: 271
  • For eBusiness & Channel Strategy Professionals

    Report:2014 European Online Banking Functionality Benchmark

    mBank Offers The Most Extensive Secure Site Functionality

    Digital teams at banks should continuously evaluate their secure websites to look for improvements to online banking content and functionality. These teams want to know how their online banking...

    • Downloads: 140
  • For Security & Risk Professionals

    Report:Benchmark The Performance Of Your GRC Program

    Benchmarks: The GRC Playbook

    The role of governance, risk, and compliance (GRC) continues to evolve and become more influential and visible within organizations in all industries. Business leaders are placing greater emphasis on...

    • Downloads: 246
  • For eBusiness & Channel Strategy Professionals

    Report:The ROI Of Digital Business Transformation

    Business Case: The Digital Business Transformation Playbook

    Kick-starting a digital business transformation can be a daunting prospect for an eBusiness professional. Firms are investing tens and even hundreds of millions of dollars in the wholesale...

    • Downloads: 851
  • For Infrastructure & Operations Professionals

    Report:Establish Common Values And Awareness Across A Common Dev And Ops Community

    Continuous Improvement: The Cloud Computing Playbook

    The seven habits of highly effective DevOps cast an overarching strategy for achieving business value based on the principles of the movement known as DevOps. This report delves deeper into the most...

    • Downloads: 206
  • For Enterprise Architecture Professionals

    Report:Connecting The Dots: Building An Integrated Strategy And Execution Plan

    Strategic Plan: The Strategic Planning And Portfolio Playbook

    Today's CIOs and their business partners must look at strategic planning and operational execution as a holistic, integrated process. With the business plan as the physical foundation, firms must...

    • Downloads: 599
  • For Marketing Leadership Professionals

    Report:Benchmarking Social Marketing Efforts In China

    Marketing leadership professionals work hard to win hypersocial Chinese consumers, but most don't know whether their social marketing efforts in China are keeping pace with those of their peers at...

    • Downloads: 158
  • For Application Development & Delivery Professionals

    Report:Benchmark Against Best Practices To Optimize CRM Performance

    Benchmarks: The CRM Playbook

    To succeed in the age of the customer, application development and delivery (AD&D) professionals who support front-office business processes cannot afford failed technology initiatives. But how do...

    • Downloads: 238
  • For Application Development & Delivery Professionals

    Report:Refocus The Digital Experience Technology Investment Discussion

    Business Case: The Digital Experience Delivery Playbook

    As the age of the customer progresses, the skyrocketing demand for technology for digital experience delivery adds a new twist to justification discussions for tech spending. This means...

    • Downloads: 462
  • For Sourcing & Vendor Management Professionals

    Report:Use Services Benchmarks To Improve Outsourcing Relationships

    Benchmarks: The Services Sourcing Playbook

    Services outsourcing contracts are snapshots of outsourcing relationships, ones which reflect the desired relationship when the contract is signed. But life goes on, and services relationships change...

    • Downloads: 213
  • For CIO Professionals

    Report:Case Study: How The Council Of Europe Solved Its Portfolio Management Problem

    Light-Touch Discipline Yields New Visibility And Insight

    The Council of Europe's mission is to address pressing pan-continental political (e.g., democracy and rule of law) and human rights issues. Despite the importance of this work, the council faces the...

    • Downloads: 78
  • For Sourcing & Vendor Management Professionals

    Report:Developing Modern Applications With Agile Outsourcing: Part Two

    The Key Contractual Prerequisites For Agile Outsourcing Relationships

    Agile development (or simply "Agile") continues to see consistent, strong adoption. However, only a small percent of firms are outsourcing Agile application development due to a lack of experience...

    • Downloads: 182
  • For Infrastructure & Operations Professionals

    Report:Strategic Benchmarks 2014: Infrastructure Budgets And Priorities

    Benchmarks: The IT Infrastructure Playbook

    This playbook module is designed to provide infrastructure and operations (I&O) professionals with strategic benchmarks to compare their infrastructure budgets, priorities, motivations, and...

    • Downloads: 153
  • For Infrastructure & Operations Professionals

    Report:Calculate The ROI Of Data Center Investments in India

    Forrester's Total Economic Impact (TEI) analysis has been used to calculate the ROI of data center facilities. The TEI methodology is used to measure the effectiveness of an IT (or other) investment...

    • Downloads: 24
  • For Application Development & Delivery Professionals

    Report:Refine The Source Of Truth In Your Contact Center To Drive Better Performance

    Performance Management: The Contact Centers For Customer Service Playbook

    To quote Yogi Berra, "If you don't know where you are going, you'll end up someplace else." Today's contact centers are not lacking a large quantity of data about their performance, especially now...

    • Downloads: 110
  • For Infrastructure & Operations Professionals

    Report:Top 10 Facts Every Tech Management Leader Should Know About Private Cloud

    Cloud is an essential component of every enterprise tech management strategy, but sifting through market noise to design a robust cloud strategy isn't easy. Despite reported high private cloud...

    • Downloads: 198
  • For Enterprise Architecture Professionals

    Report:Strategic Performance Management Drives Value Attainment

    Performance Management: The Strategic Planning And Portfolio Playbook

    The success of a business technology strategy requires using feedback about execution to adjust strategy, targets, and the execution process itself. Performance feedback addresses three questions:...

    • Downloads: 227
  • For Sourcing & Vendor Management Professionals

    Report:Getting The Most Out Of Your Midsized Offshore Supplier

    A Survey Of Select Client References Reveals Key Governance Imperatives To Optimize Your Engagements With Smaller Providers

    Forrester's earlier report, "The Changing Value Proposition For Midsized Outsourcers" establishes how midsized outsourcing vendors may become increasingly relevant in a marketplace where clients...

    • Downloads: 131