Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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59 results in Reports

  • Past 12 months
  • IT Measurements
  • For eBusiness & Channel Strategy Professionals

    Report:Website Functionality Benchmark 2012: US Online Grocers

    Forrester Applies Its Website Functionality Benchmark To The Sites Of Four US Online Grocery Stores

    Forrester evaluated the grocery websites of the four most frequently used online grocers based on Forrester Consumer Technographics® data — AmazonFresh, FreshDirect, Peapod, and Safeway...

    • Downloads: 334
    • Rating:
  • For Infrastructure & Operations Professionals

    Report:Benchmark The Performance Of Your Business Continuity Program

    Benchmark: The Business Technology Resiliency Playbook

    This report outlines Forrester's solution for infrastructure and operations (I&O) leaders to benchmark the performance of their business continuity (BC) programs as part of their broader business...

    • Downloads: 366
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Use A Metrics Framework To Drive BPM Excellence

    Performance Management: The Business Process Management Playbook

    Advancing technology for business process management (BPM) and analytics is allowing broader and deeper treatment of performance metrics. As a result, defining and using performance metrics is an...

    • Downloads: 483
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Balance Price, Flexibility, And Risk Mitigation

    Metrics: The Strategic Software Sourcing Playbook

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management (SVM) executives who are moving to strategic software sourcing. Too many sourcing...

    • Downloads: 159
  • For Infrastructure & Operations Professionals

    Report:Develop A Strategy To Transform Your IT Infrastructure And Operations Practice

    Strategic Plan: The I&O Practice Playbook

    The writing is on the wall: As-a-service technology, tech-savvy workers, and increased business complexity are widening the gap between business demand and traditional IT supply. This era is making...

    • Downloads: 305
  • For Application Development & Delivery Professionals

    Report:Digital Experience Delivery Maturity Assessment

    Assessment: The Digital Experience Delivery Playbook

    This report outlines for IT professionals more than 100 essential practices for organizations looking to deliver their digital experience transformation strategies. It asks questions such as: Do you...

    • Downloads: 194
  • For CIO Professionals

    Report:The Future Of Business Technology Governance

    The BT Governance Collection: Principles And Strategies

    "Good" technology governance is business technology (BT) governance — a conscious effort by senior executives to establish strategies, structures, processes, and measurements for the management...

    • Downloads: 750
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook

    How effective is your information strategy? You can't answer that question without a comprehensive assessment process and key performance indicator (KPI) reporting mechanism that specifically targets...

    • Downloads: 270
  • For Enterprise Architecture Professionals

    Report:Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook

    A new era of information agility is upon us that promises an explosion of opportunities similar to that of the dot-com boom period. But these opportunities are completely dependent upon an...

    • Downloads: 500
    • Comments: 1
    • Rating:
  • For CIO Professionals

    Report:Monitor The Performance Of Your Social Business And Collaboration Program

    Performance Management: The Social Business And Collaboration Playbook

    The benefits of improved information sharing and collaboration from deploying enterprise social computing are hard to quantify. With the exception of email and audioconferencing, collaboration...

    • Downloads: 219
  • For CIO Professionals

    Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    Benchmark: The CIO's Mobile Engagement Playbook

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

    • Downloads: 201
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Benchmarking Your Records Management Program

    Forrester Research And ARMA International Records Management Online Survey, Q3 2012

    Decision-makers report big spending plans for their records management (RM) programs over the next year. Strong RM programs continue to target traditional compliance and information access...

    • Downloads: 229
    • Rating:
  • For CIO Professionals

    Report:Winning The Customer Experience Game

    Best Practices For CIOs

    Customer experience (CX) is too often thought of in terms of the IT help desk. But CIOs and their IT teams are increasingly being challenged with improving the customer experience for the...

    • Downloads: 221
    • Rating:
  • For CIO Professionals

    Report:Benchmark The Use Of Your Social Business And Collaboration Systems

    Benchmarks: The Social Business And Collaboration Playbook

    Social business and collaboration (SBC) takes place independently of any specific technology, tool, or service. For example, employees constantly meet to choose how to adjust plans; customers...

    • Downloads: 154
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Selecting A Services Partner For Business Innovation

    Key Criteria And Real-World Success Stories

    Business innovation tops the agenda for IT services buyers in 2012, even surpassing cost-cutting as a key priority in some Forrester surveys. But many clients struggle to get business innovation from...

    • Downloads: 203
  • For Enterprise Architecture Professionals

    Report:BCEA Performance Metrics Address Broader Business Outcomes

    Performance Management: The EA Method Playbook

    A good enterprise architecture (EA) methodology focuses on business outcomes. Forrester's EA method addresses both business outcomes and business agility, starting with how the business plans to how...

    • Downloads: 166
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Business And IT Impact Of BPM Excellence

    A business process, at its highest level, is any activity that helps an enterprise achieves its goals. Packaged and industry-specific applications form the transactional backbone of most critical...

    • Downloads: 606
    • Rating:
  • For Security & Risk Professionals

    Report:Develop Your Identity And Access Management Metrics

    Performance Management: The Identity And Access Management Playbook

    This report outlines Forrester's solution for developing effective objectives and metrics for identity and access management (IAM) programs and initiatives. Most security and risk (S&R) professionals...

    • Downloads: 60
  • For Security & Risk Professionals

    Report:The Forrester Information Security Metrics 3R Dashboard

    The Information Security Metrics 3R Dashboard should be used as a template to present information security metrics organized across three dimensions: Readiness, Response, and Recovery. Forrester...

    • Downloads: 49
    • Comments: 2
    • Rating:
  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    Benchmarks: The B2B Online Community Playbook

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 195
    • Comments: 1
  • For CIO Professionals

    Report:Understand The True Cost Of Cloud Services

    Budgeting And Planning: The Cloud Computing Playbook

    Forrsights surveys show that enterprises are turning to the cloud for speed and lower cost — but are the savings really there? The answer isn't always obvious; it might be that your internal...

    • Downloads: 1614
    • Rating:
  • For Enterprise Architecture Professionals

    Report:Embrace Five Disruptive Trends That Will Reshape BPM Excellence

    Future Look: The Business Process Management Playbook

    Enterprise architects leading business process management (BPM) excellence initiatives live at the crossroads of business strategy and process execution, providing BPM insights to technologists and...

    • Downloads: 708
    • Rating:
  • For Security & Risk Professionals

    Report:Benchmarking Your Enterprise Mobile Device Operations Initiatives And Plans

    This report provides insight into corporate mobility adoption trends based on results from Forrester's Forrsights surveys of IT mobility decision-makers and end user workers in North American and...

    • Downloads: 465
  • For CIO Professionals

    Report:Measuring BT Governance Outcomes Through Balanced Scorecards

    The BT Governance Collection: Communications

    Implementing strong business technology (BT) governance is on the agenda for many organizations as they continue the seemingly endless pursuits of aligning IT and business strategy, getting more...

    • Downloads: 177
  • For CIO Professionals

    Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

    Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

    • Downloads: 115
    • Rating:
 
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