Forrester Research : Topic :

Social Media

Also referred to as Web 2.0, this term describes the convergence between human interaction and Internet-based groundswell technologies such as mobile and video (e.g., Facebook, Twitter, and YouTube, etc.). Research coverage includes user-generated content and rich Internet applications.

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Client Inquiries
Social Media

For Marketing Leadership Professionals
Client Inquiry:Best Practice Examples Of Integrating Television With Social Media
Elizabeth ShawDecember 06, 2011
What are some best practice examples of integrating television with social media — not just in content/programming terms, but also in advertising terms?
For Customer Experience Professionals
Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?
Elizabeth BoehmSeptember 22, 2010
What is Forrester's take on how healthcare companies have responded to the rise of social media? How will healthcare companies gain traction in the social media space? What are good and the bad...

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Social Media

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For Marketing Leadership Professionals

Client Inquiry:Best Practice Examples Of Integrating Television With Social Media

For Customer Experience Professionals

Client Inquiry:How Are Healthcare Companies Responding To And Using Social Media?

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