For Marketing Leadership Professionals

Socialize Your Interactive Marketing With A Point Solution

    Why Read This Report

    The costs and timing of adding social functionality to your marketing initiatives can quickly add up as feature sets become more extensive and implementations become more complex. A variety of vendors and applications exist to let marketers add social interaction to their sites and programs without draining resources. Interactive marketers should determine whether their objectives can be met by these quicker, lighter tools and use them to test the viability of larger-scope social programs.
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    TABLE OF CONTENTS

    • Created Social Media Is Becoming A More Important Part Of The Marketing Mix
    • RECOMMENDATIONS

      Plan Ahead And Choose Features Wisely
    • Supplemental Material
    • Related Research Documents