Why Read This
In 2011, Forrester expects to see major changes in the pricing and licensing approaches of traditional software providers. Increasing tension between vendors' insatiable demands for revenue and buyers' pressing need to cut non-value-adding maintenance expense, coupled with technology changes such as cloud and mobility, will force publishers to update some long-standing policies. This report identifies the forces driving a revolution in the world of software pricing and licensing and the changes that will result. Sourcing professionals can take advantage of these trends and at the same time nurture and encourage them to become more widespread.