Forrester

For eBusiness & Channel Strategy Professionals

Tool:Consumer Adoption Of Mobile Applications In Key Asian Markets

For eBusiness & Channel Strategy Professionals

Report:Asia Pacific Online Retail Forecast, 2011 To 2016

A Look At Growth In Five Markets With A Focus On China, Japan, And Australia

Forrester Research wrote its first online retail forecast for Asia Pacific in October 2010. Since then, eCommerce in every market in the region has charged ahead, with growth continuing unabated....

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For eBusiness & Channel Strategy Professionals

Tool:Forecast: Global Online Population By Region, 2009 And 2014

For eBusiness & Channel Strategy Professionals

Blog:How eCommerce Markets Evolve

One of the topics I’ve spoken about at recent industry events is how global eCommerce markets evolve – more specifically, how markets shift from an early stage to one in which consumers...

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Report:Using International Shipping To Reach Online Shoppers Around The Globe

How US Online Retailers Can Extend Their Offerings To Consumers Abroad

Given that online retail growth rates remain higher outside the United States than within, eBusiness executives are increasingly looking to tap into online buyers in other markets. The lowest-cost...

• Downloads: 653

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Blog:Non-US Marketplaces For Brands

I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global...

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Report:Establishing A Global Direct Online Sales Footprint

An Analysis Of B2C Manufacturers' International Expansion

Global brands are increasingly looking to sell direct on their own websites — and not just in their home markets. After examining the global direct-to-consumer sales presence of manufacturers...

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For eBusiness & Channel Strategy Professionals

Blog:The Globalization of eCommerce in 2013

In 2012, online retailers continued to expand into new geographic areas, with many eyeing eCommerce markets beyond those of North America and Europe. Local partnerships and adaptations were key: In...

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Blog:Trends In India's eCommerce Market

Together with our colleague Manish Bahl in Forrester’s New Delhi office, we just published our first report analyzing the eCommerce landscape in India. The report looks at the changing demands...

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Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1371

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Blog:A Week Of eCommerce In Brazil

I was thrilled to be back in São Paulo last week visiting with different companies in the eCommerce space. I met with over a half dozen online retailers, as well as other players in the...

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Blog:Observations About eCommerce In Peru

To conduct our global eBusiness research at Forrester, we rely heavily on support from our multilingual group of Research Associates and Researchers. Recently, one of our Research Associates, Lily...

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Blog:The Global eCommerce Opportunity

At Forrester, we've recently launched playbooks on topics such as Agile Commerce, Retail eCommerce, and B2B eCommerce. We are now getting underway with an eCommerce globalization playbook: Our...

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Blog:The Globalization of eCommerce in 2012

As we look back on the year 2011, eCommerce organizations continued to expand their global reach. A growing number of US and European retailers started shipping internationally. Brands enabled...

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Blog:Forrester’s First-Ever Online Retail Forecast For Asia Pacific Now Live

After years of looking at how the online markets of Asia Pacific are emerging from an online shopping perspective, we are thrilled to announce our first online retail forecast for China, Japan, South...

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Blog:Growing Momentum Around eCommerce In Brazil

Back in September, I wrote up a few of my findings from meetings with companies in the eCommerce space in Rio and São Paulo. We’re fielding an increasing number of questions about...

For eBusiness & Channel Strategy Professionals

Report:Latin American Online Retail Forecast, 2012 To 2017

A Look At eCommerce Growth In Brazil, Mexico, And Argentina

Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to...

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For eBusiness & Channel Strategy Professionals

Report:The Evolution Of Global eCommerce Markets

Markets Pass Through Four Phases On The Path To Maturity

Today, a growing number of eBusiness professionals are eyeing emerging eCommerce markets around the globe. eBusiness professionals, however, do not always have a framework to assess how typical...

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For eBusiness & Channel Strategy Professionals

Blog:Selling Luxury Goods To Online Shoppers In China

We just published a report on the online luxury shopper in China, Selling Luxury Goods To Online Shoppers In China. The report looks at the demographic of the online luxury shopper in China and the...

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Report:The Global eCommerce Opportunity

Landscape: The eCommerce Globalization Playbook

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

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Blog:On eCommerce In South Africa And Beyond

I recently had a chance to catch up with another global eCommerce enthusiast: Hendrik Laubscher works for PriceCheck, a price comparison site in South Africa owned by MIH Internet Africa. He and...

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Report:Using Tmall To Sell Online In China

Understanding The Opportunity On China's Largest B2C Website

Taking a business online in China is intimidating. Seemingly endless red tape, a diverse online population, and differences in consumer behavior are all issues a company must carefully consider....

• Downloads: 173

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Blog:On Building A Global Digital Team

Executives at digital businesses cite a wide variety of challenges when expanding globally, but “finding the right talent to run our organization” inevitably factors high on their...

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Report:Establishing A Global Online Retail Footprint

An Analysis Of US eBusiness International Expansion

It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country...

• Downloads: 977

For eBusiness & Channel Strategy Professionals

Report:European Online Retail Forecast, 2012 To 2017

Economic Instability Across Europe Will Do Little To Slow Retail eCommerce Growth

By 2017, Europeans will spend more than €191 billion online on retail products, and online retail growth will continue to outpace offline growth. As wallet share gradually shifts toward the...

• Downloads: 392