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This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...
Vendors Are Missing The Cloud And Virtualization Waves
Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software (ITMS) market and in gathering intelligence about the major...
Are Vendors Promoting Themselves Enough?
Forrester's market momentum overview assists vendor strategy professionals in tracking the evolution of the IT management software market and in gathering intelligence about the major activities. In...
Software-as-a-service (SaaS) is disrupting the IT management software market. Incumbent software vendors are setting up new business units and adding SaaS offerings to existing portfolios; managed...
Thanks to the immense demand for lower IT costs and high-quality IT management services, combined with a dynamic business environment, the IT management software market has now morphed into a highly...
The expansion of the software-as-a-service (SaaS) business model appears to be inevitable. It is both Web 2.0 and business technology (BT) and reflects the wishes of business users to have more...