Why Read This
Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Native mobile apps aren't always necessary because organizations can support a high percentage of mobile needs via the mobile Web. But optimizing for the mobile Web isn't a simple task. Responsive web design (RWD) takes center stage in many enterprise discussions about mobile — but comes with hype and confusion in tow. eBusiness professionals need to understand RWD's complexity in order to decide when they should leverage it to meet their customers' mobile needs.