Speaker Biographies
Rebecca Jennings
Forrester Research
Research Focus
Rebecca serves Interactive Marketing professionals. She is a leading expert on how marketers can use new technologies to communicate and build relationships with their consumers. During her seven years with Forrester, Rebecca has been instrumental in the development of key ideas such as Social Computing and has written widely around issues involved with developing cross-channel marketing and media strategies. She is based in London.
Previous Work Experience
Rebecca was previously part of the founding team of the BBC's commercial Web site, beeb.com. She was initially a business analyst and then later moved into the areas of internal marketing and market research. Before that, she spent two years working in strategy consultancy for leading management consultancy firm LEK.
Rebecca has been widely quoted in the press and appears regularly on European television, including thBBC, CNBC, and CNN. She has delivered keynote speeches at many events, including Internet World 2007 in London and Forrester's own Consumer Forum.
Education
Rebecca has a degree in philosophy, politics, and economics from Oxford University.
Sessions Featuring This Speaker
October 15, 2009
Social Computing: Tapping Into The Power Of Connected Customers