Speaker Biographies
Moira Dorsey
Vice President, Research Director
Forrester Research
Research Focus
Moira serves Customer Experience professionals. She leads a research team that covers topics ranging from voice of the customer programs to modeling the return on investment from customer experience projects. Moira's personal coverage areas include the future of online customer experiences, persona development, multichannel experiences, and user experience reviews.
Previous Work Experience
Prior to joining the Customer Experience team, Moira evaluated retail and financial sites for Forrester's PowerRankings research. Moira began her career at Forrester in 1999 as a research associate in Forrester's consumer technology research group.
Education
Moira is a magna cum laude graduate of Wellesley College. Before attending Wellesley, Moira was a professional ballet dancer. She received critical acclaim from The New York Times for her performances in principal roles in ballets such as "Giselle" and "Coppelia."
Sessions Featuring This Speaker
December 3, 2008
Persona Creation