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This is the Processes report in The B2B Online Community Playbook.

For Marketing Leadership Professionals

Spotlight On Award-Winning Communities

October 24, 2012

By Kim Celestre with Bradford J. Holmes, Sophia I. Vargas

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Why Read This Report

This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they each followed a thoughtful, structured process to launching and running their communities to successfully meet, and in some cases exceed, their social objectives. Get inspiration from a variety of B2B companies that successfully leveraged the power of community engagement to drive positive results for their businesses.
Tags: B2B Marketing, Brand Tactics, Branding, Community Management, Consumer Packaged Goods, Interactive Marketing Strategy and Process, Manufacturing, Marketing & Strategy, Media Mix, Social Marketing, Social Media, Technology Product Strategies
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TABLE OF CONTENTS

  • B2B Groundswell Award Winners Showcase Innovative Community Approaches

  • RECOMMENDATIONS

    Winning Strategies Are Within Reach
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