Forrester

Why Read This Report

All too often, IT approaches staffing for social business and collaboration initiatives as it would other IT-led projects. With a focus on providing the best technical solution possible, the assumption is that all stakeholders will understand and use new social technologies. Unfortunately, an "if you build it, [they] will come" approach might have worked for Ray Kinsella in Field of Dreams, but you're the one that's dreaming if you think it will work for your social business and collaboration initiative. Success requires a broad staffing plan with resources ready to address the concerns of key stakeholders from human resources, legal, compliance, and security, just to name a few. Even more critical, the plan must address adoption, which requires new skills unfamiliar to the majority of IT organizations.