Why Read This
Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com, Apple, and Google are busy building persistent digital bridges to link every facet of consumers' physical and digital lives and to serve as a gateway for every other marketer eager to build their ultimate customer relationship on top. Companies, meanwhile, struggle to define what that relationship should look like or how to build it. In this report, we explain why most companies should aim for a lifestyle-enhancing digital customer relationship and tell you how to begin the process of building that relationship.