Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.

Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

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60 results in Reports

  • Stephen Powers
  • For Application Development & Delivery Professionals

    Report:Predictions 2014: Digital Experience Delivery Matures With Smart Investment

    AD&D Should Adjust Priorities To Build And Buy Appropriate Tools

    Digital experience priorities must quickly evolve to keep up with fast-paced or fickle customer expectations evidenced by adoption patterns for smartphones, Facebook, or Snapchat. Given the frantic...

    • Downloads: 221
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Content And Commerce: The Odd Couple Or The Power Couple?

    How To Choose Between Using A Web Content Management Solution, An eCommerce Platform, Or Both

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 229
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce And Content: The Perfect Couple Or A Tumultuous Affair?

    Choosing Between eCommerce And Web Content Management Solutions

    Companies need cohesive digital customer experiences, but marketing and eCommerce groups often operate in silos with differing objectives, which leads them to buy and operate independent solutions...

    • Downloads: 366
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

    • Downloads: 1947
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1704
    • Rating:
  • For Customer Experience Professionals

    Report:Contextualization

    Delivering Relevant Experiences In The Multichannel World

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

    • Downloads: 586
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Unify The Digital Experience Across Touchpoints

    Vision: The Digital Experience Delivery Playbook

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

    • Downloads: 1450
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Four Questions Guide Web Mobile Content Management Plans

    As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

    • Downloads: 875
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Best Practices: Digital Asset Management

    In a world with increasing numbers of rich media assets and a diverse set of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management options....

    • Downloads: 940
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Harnessing The Convergence Of Customer Experience Management Solutions

    C&C Pros Must Define The Role Of Content In The CXM Ecosystem

    A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...

    • Downloads: 1026
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011

    SDL And Adobe Lead The Way To Customer Experience Management (CXM)

    The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM...

    • Downloads: 3487
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Rich Media Management Mystery

    What Does Digital Asset Management Mean?

    In a world with increasing amounts of rich media assets and an increasing number of distribution channels, content and collaboration (C&C) pros are taking a closer look at rich media management...

    • Downloads: 717
  • For Enterprise Architecture Professionals

    Report:Plan Your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs

    Enterprises continue to struggle under increasing volumes of varying types of content. Historically, content and collaboration (C&C) professionals have taken a product-specific approach to their...

    • Downloads: 1038
  • For Application Development & Delivery Professionals

    Report:Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

    Findings From Forrester's Q1 2011 Web Content Management Survey

    Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

    • Downloads: 1133
  • For Application Development & Delivery Professionals

    Report:The Seven C's Of Web Content Management

    The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need...

    • Downloads: 1526
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Market Overview: Rich Media Management Software

    Traditional Digital Asset Management Software Morphs Into New Categories

    With online channel demands increasing, many organizations are taking a fresh look at rich media management. Often, companies lack the technology and/or strategy to properly manage and distribute...

    • Downloads: 709
  • For Enterprise Architecture Professionals

    Report:Mobilize Your ECM Strategy

    The staggering rate of mobile device adoption today gives content and collaboration (C&C) professionals a good reason to plan ahead for offering mobile access to enterprise content. Demand for the...

    • Downloads: 597
  • For Enterprise Architecture Professionals

    Report:All Form Solutions Are Not Created Equal

    Demand For Web Self-Service And Standards Drive Market Transformation

    In 2006 Forrester identified Adobe and IBM as the clear market leaders in e-forms. At the time, e-forms emerged as the critical component to replace paper, leading to the digital forms of today that...

    • Downloads: 554
  • For Enterprise Architecture Professionals

    Report:Got Content? You Need Information Architects

    The inability to find content, a lack of compliance, and poor customer experiences all add up to real costs. If you care about getting the right information to the right people at the right time and...

    • Downloads: 1012
  • For Enterprise Architecture Professionals

    Report:Update 2010: Topic Overview: Enterprise Content Management

    Enterprise content management (ECM) continues to attract interest from organizations trying to manage the explosion of unstructured content. Enterprises want three things from ECM: to help make...

    • Downloads: 3712
  • For Enterprise Architecture Professionals

    Report:SharePoint 2010: A Viable Option For Persuasive Web Content Management?

    Authoring, Metadata, And Rich Media Support Improve, But Some Persuasive Limitations Still Exist

    In fall 2009, Microsoft revealed its SharePoint Server 2010 functional road map, which included Web content management (WCM) support. Traditionally, more organizations have used SharePoint for...

    • Downloads: 1256
  • For Application Development & Delivery Professionals

    Report:Web Content Management Will Weave Its Way Into More Enterprise Applications

    Findings From Forrester's January 2010 Global Web Content Management Online Survey

    Forrester recently surveyed 225 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies for the...

    • Downloads: 952
  • For Application Development & Delivery Professionals

    Report:The Online Customer Engagement Software Ecosystem

    Understand Your Options For Supporting Public-Facing Web Sites

    Information and knowledge management (I&KM) professionals who support public-facing Web sites face a potpourri of product options from software vendors. Currently, persuasive content functions...

    • Downloads: 1084
  • For Enterprise Architecture Professionals

    Report:Collaboration, Search, And Compliance Drive 2010 ECM Investments

    Findings From Forrester's October 2009 Global Enterprise Content Management Online Survey

    Forrester recently surveyed 170 information and knowledge management (I&KM) professionals with decision-making roles in enterprise content management (ECM) about their plans for the coming year....

    • Downloads: 1176
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Enterprise Content Management Suites, Q4 2009

    Traditional Players Continue To Lead, While Microsoft Makes Inroads

    In Forrester's 70-criteria evaluation of eight enterprise content management (ECM) suite vendors, we found that IBM, Oracle, EMC, and Open Text lead due to breadth and depth of functionality and a...

    • Downloads: 3679