Forrester

For Sales Enablement Professionals

Tool:The Customer Life Cycle And The Five C's Of Community Marketing

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 284

For Marketing Leadership Professionals

Report:Tech Marketers Are Missing The Social Mark For Senior Decision-Makers

Senior Decision-Makers Are Heavy Users Of Social Media

B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...

• Downloads: 270
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For Sales Enablement Professionals

Tool:2011 BT Social Technographics By Age Group

For Sales Enablement Professionals

Report:Mobile Is A Mainstream Content Source For Tech Buyers

Deliver What They Want Where They Want It

Mobile is becoming the new face of engagement. By 2016, smartphones and tablets will put power in the pockets of a billion business application buyers and/or users. Mobile is not simply another...

• Downloads: 267
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For Sales Enablement Professionals

Report:Tech Vendors Need To Make Their Marketing Outsourcing Strategic

Digital Marketing Requires Longer Term Relationships

The Q4 2011 B2B Marketing Organizations And Investments Survey shows that tech vendors outsource much of their marketing work to external service providers, much more than in other industry sectors....

• Downloads: 237

For Sales Enablement Professionals

Tool:The Social Technographics® Of BT Buyers Over The Past Three Years

For Sales Enablement Professionals

Report:Channel Models In The Era Of Cloud

Channel Partners Expect A Share Of The Cloud

To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added...

• Downloads: 1296

For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 125
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For Sales Enablement Professionals

Report:The Case For B2B Customer Experience Programs Is Revenue Generation And Renewal

But Marketing Cannot Take On This Issue Alone

Research conducted over the past years indicates that B2B customers perceive their experiences to be worse than those delivered by bottom-of-the-barrel consumer industries such as TV service...

• Downloads: 210

For Sales Enablement Professionals

Report:The Importance Of True International Marketing Content

Tech vendors are likely underperforming in international markets because their central marketing teams do not successfully integrate inputs from their field marketing colleagues about local market...

• Downloads: 48

For Sales Enablement Professionals

Report:Business Technology Buyers' Social Media Behaviors Are Evolving

B2B Tech Marketers Must Understand The Details If They Want To Be Engaged

As IT decision-makers become more experienced in their use of social media for work purposes and the underlying technologies begin to mature, usage patterns have shifted. IT decision-makers are no...

• Downloads: 445
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For Sales Enablement Professionals

Tool:Profile Factors And Assessment Elements

For Sales Enablement Professionals

Report:B2B Marketers Prefer To Create Their Own Content Mostly For Lead Nurturing

Effective content marketing is now critical to B2B marketers' success because useful content accelerates potential buyers along their journey. That usefulness is predicated on the content being...

• Downloads: 210
• Comments: 2

For Sales Enablement Professionals

Report:Content Management Process And Organization Capabilities Assessment

B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

• Downloads: 36

For Sales Enablement Professionals

Report:Segment Social Media Behaviors To Improve Tech Vendor Marketing Plans

Forrester's Social Technographics® survey, now in its second year, depicts the social media behaviors of more than 1,000 tech buyers from around the world. Tech marketers can use this data to...

• Downloads: 889

For Sales Enablement Professionals

Report:Differentiate With The Five C's Of Community Marketing

Outcome-Oriented Marketing Means A Move Away From The Four P's

Technology marketers must change their product-focused marketing habits if they want to win in the business technology marketplace. Product-based differentiation has lost competitive potency because...

• Downloads: 649

For Sales Enablement Professionals

Report:Effective Channel Mapping Will Optimize Your Partner Portfolio Performance

Introducing Forrester's Partner Profile Modeling Method For Channel Marketers

In Forrester's Q4 2009 North American B2B Marketing Organizations Online Survey, 19% of tech vendors report that spending on channel enablement and management will increase in 2010. Even so, only...

• Downloads: 385

For Sales Enablement Professionals

Report:Transform Marketing With A Revenue-Relevant Customer Engagement Strategy

Executive Overview: The Lead-To-Revenue Playbook

In 2010, Forrester introduced the term "lead-to-revenue management" (L2RM) to categorize a set of integrated processes, goals, and metrics that frame marketing practices from lead generation to sales...

• Downloads: 214

For Sales Enablement Professionals

Report:Adapt Your Messaging And Campaigns For A Changing Workforce

Information Workers Are A New Buying Center For Enterprise Technology

Forrester proposed changing the term IT to BT several years ago to reflect the fact that information technology was now so pervasive to businesses that decision-making around the necessary...

• Downloads: 191

For Sales Enablement Professionals

Tool:Components Of The B2B Social Technographics Ladder

For Sales Enablement Professionals

Tool:IT And Non-IT Decision-Makers Tick Differently

For Sales Enablement Professionals

Report:European Tech Buyers Continue To Consume Digital Content Socially

The 2012 B2B Social Technographics® Of European Buyers

Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

• Downloads: 143
• Comments: 2
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For Sales Enablement Professionals

Tool:Social Media Preferences Also Vary By Company-Size Segment

For Sales Enablement Professionals

Report:European Tech Marketing Continues To Be Different

This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

• Downloads: 34