Forrester

For eBusiness & Channel Strategy Professionals

Report:Staffing For The Art And Science Of eBusiness

A Further Look At Key eBusiness Skills And Functions

What is the goal of eBusiness teams? To sell goods and services. As a result, eBusiness teams have become masters in the art of sales. As teams pivot efforts to optimize interactions across digital...

• Downloads: 274

For eBusiness & Channel Strategy Professionals

Blog:Making eBusiness Outside In

Today Forrester released its new book Outside In: The Power of Putting Customers at the Center of Your Business. At the crux of the book is a powerful message for all firms and in particular for...

For eBusiness & Channel Strategy Professionals

Blog:Live Streaming From Forrester's Consumer Forum 2010 - Day One

I'm thrilled to be blogging from Forrester's 2010 Consumer Forum at the Hilton Chicago in downtown Chicago. We've got a crowd of 600+ folks on-site and are excited for another great...

For eBusiness & Channel Strategy Professionals

Blog:Live Streaming From Forrester's Consumer Forum 2010 - Day Two

8:30 a.m.-8:35 a.m. CST Day Two Opening Remarks Carrie Johnson, Vice President, Research Director, Forrester   8:35 a.m.-8:50 a.m. CST Working With IT To Build An Empowered Organization Ted...

For eBusiness & Channel Strategy Professionals

Report:The Building Blocks For Social Success In eBusiness

As consumers become more comfortable integrating social tools into their everyday lives, eBusiness leaders seek the right social strategy to achieve their goals. While the benefits of social media...

• Downloads: 898

For eBusiness & Channel Strategy Professionals

Blog:Survey: Are Operating And Acquisition Costs Higher Or Lower For Digital Channels?

Are costs to run your eBusiness operations increasing or decreasing? Last year eBusiness professionals reported that on average they spent over $25 million annually to run their eBusiness channels....

For eBusiness & Channel Strategy Professionals

Report:eBusiness Must Become Customer-Obsessed

Competitive Strategy In The Age Of The Customer

As eBusiness and channel strategy professionals know all too well, empowered consumers disrupt business models across every industry. Success in the age of the customer requires companies to go...

• Downloads: 514

For eBusiness & Channel Strategy Professionals

Blog:Q&A with Bert DuMars, VP, Digital Marketing & Ecommerce, Newell Rubbermaid

I had the chance to catch up with Bert DuMars, VP of Digital Marketing & eCommerce at Newell Rubbermaid, in advance of his keynote later this month at the eBusiness Forum. I spoke with Bert...

For eBusiness & Channel Strategy Professionals

Blog:Join Forrester’s New Online Community For eBusiness And Channel Strategy Professionals

The eBusiness team at Forrester is excited to announce that we have launched The Forrester Community For eBusiness & Channel Strategy Professionals focused on the key business challenges...

For eBusiness & Channel Strategy Professionals

Client Inquiry:Customer Communication Involved With Money Movements

When customers transfer monies between accounts, there are different ways by which the bank advises them when it's completed -- SMS texting, letter confirmation, telephone call, etc. Does Forrester...

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Cost Of eBusiness Operations And Customer Acquisition

Budgets And Costs Spike For B2B And Financial Services Firms

eBusiness budgets have risen steadily since 2008. In our annual survey of eBusiness and channel strategy professionals, we find that B2B and financial services firms in particular have dramatically...

• Downloads: 811
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For eBusiness & Channel Strategy Professionals

Report:Strategic Staffing For Mobile eBusiness

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative...

• Downloads: 353
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For eBusiness & Channel Strategy Professionals

Client Inquiry:Will Customers Pay For Alerts?

What is customers' attitude around paying for alerts? Are there ones they would pay for and others they would not pay for? How much would they be willing to pay? Is anyone using alerts from a...

For eBusiness & Channel Strategy Professionals

Blog:Where Are You On The Social Spectrum?

Social shopping -- and service -- has become a reality: The percent of US online consumers opting out of social media -- Inactives -- has fallen dramatically, from 52% in 2006 to just...

For eBusiness & Channel Strategy Professionals

Tool:Key eBusiness Benchmarks Defined

For eBusiness & Channel Strategy Professionals

Report:Multichannel Execution Falls Short

eBusiness Executives Report A Gap In Multichannel Strategy Vision And Execution

eBusiness executives have been fighting for increased investments in digital channels, and their efforts have paid off: The web channel tops their firms' channel investment priorities for 2011....

• Downloads: 603

For eBusiness & Channel Strategy Professionals

Report:Trends 2010: Staffing And Hiring For eBusiness

A few months into 2010, eBusiness is going strong, with restrained but modestly growing budgets and a shift under way toward a shared service organizational model. To get to the bottom of how...

• Downloads: 554

For eBusiness & Channel Strategy Professionals

Report:Trends 2012: eBusiness Operations And Customer Acquisition Benchmarks

eBusiness Budgets Rise Again . . . And Will Continue To Grow

eBusiness budgets rose again in 2011 and will keep rising in 2012. Why? Competition is heating up. The average eBusiness team is still maturing, and B2B firms increasingly are entering the eBusiness...

• Downloads: 491
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For eBusiness & Channel Strategy Professionals

Blog:Moving eBusiness Into The C-Suite (Or Close To It)

After years of fighting for a voice in the organization, eBusiness leaders are finding themselves in the spotlight. Some all-stars command total compensation packages of more than $1 million and...

For eBusiness & Channel Strategy Professionals

Blog:So You Want To Be A Chief Digital Officer?

During my sullen teenage years my father invented a nonsensical, rhetorical question to proffer when conversation ran dry. During particularly quiet moments he’d ask, “So you want to be a...

For eBusiness & Channel Strategy Professionals

Report:Trends 2011: Staffing And Hiring For eBusiness

eBusiness Leaders Who Struggle To Fill Open Jobs Can't Settle For Mediocrity

Unemployment plagues the US, yet eBusiness and channel strategy professionals face a counterintuitive problem — hiring. They struggle to fill customer experience, IT, and business analyst...

• Downloads: 476

For eBusiness & Channel Strategy Professionals

Client Inquiry:Aggregation Services Used By US Banks

In the US, what is the percentage of online banking consumers who use account aggregators? How many US financial services (FS) firms provide account aggregation services: 1) retail banks; 2) pure...

For eBusiness & Channel Strategy Professionals

Blog:Seizing Opportunity From Digital Disruption

I recently wrote a post about "eBusiness professionals edging closer and closer to the C-Suite. It's happening across many organizations and has a lot of implications -- from eBusiness pros...

For eBusiness & Channel Strategy Professionals

Report:eBusiness Teams Reorganize . . . Again

Traditional Models Are Stepping Stones To Long-Run Agile Strategies

The evolution from multichannel to agile commerce strategies has eBusiness teams scrambling. Finding the right organizational structure to accommodate the complexities of the...

• Downloads: 509

For eBusiness & Channel Strategy Professionals

Blog:Are you spending enough on eBusiness?

Ever wonder if you're spending enough on your eBusiness efforts compared with your peers? We've been benchmarking key metrics like team size, channel responsibilities, and spending for four...