Forrester

For CIO Professionals

Report:Assess Your Mobile Engagement Maturity

Assessment: The CIO's Mobile Engagement Playbook

CIOs, as the leaders driving technology strategy, must develop a mobile engagement strategy that embraces the needs of customers, partners, and employees. Don't get bogged down in the minute details...

• Downloads: 402

For Chief Information Officer Professionals

Blog:Assessing Mobile Engagement Maturity: Is It A Useful Exercise?

As I mentioned in my last blog post, Ted Schadler and I are working on mobile strategy research for Forrester's CIO clients, and Ted's recent report Mobile Is The New Face of Engagement is...

For CIO Professionals

Tool:The Forrester Innovation Heat Index

For CIO Professionals

Report:Use POST To Build A Road Map For Mobile Engagement

Road Map: The CIO's Mobile Engagement Playbook

How do you build a road map for something as fast-moving and disruptive as mobile apps, devices, and projects? Certainly not by letting projects unfold at random as budgets and sponsors appear. To...

• Downloads: 421
• Rating:

For Chief Information Officer Professionals

Blog:The Anytime, Anywhere iWorker

Recently, my colleague Melissa Parrish wrote a great report on the Always-Addressable Customer, a population of ultra-connected consumers for whom mobile is a key touchpoint. Based on the number of...

For CIO Professionals

Report:Measure Workforce Experience Through Engagement, Productivity, And Customer Impact

Customer experience — its relationship to loyalty and satisfaction and the likelihood that it will lead to future business — is now a well-established discipline. However, measuring...

• Downloads: 115
• Rating:

For Chief Information Officer Professionals

Blog:A Trip Down Mobile Memory Lane Circa 2001

After 7 years of management -- first running Forrester's Infrastructure & Operations team, then Security & Risk, and finally the CIO Group Leadership Board -- I decided it was time to move...

For CIO Professionals

Report:Executive Overview: The CIO's Mobile Engagement Playbook

Executive Overview: The CIO's Mobile Engagement Playbook

CIOs have a deep responsibility to lead their company's journey to a world where billions of customers, partners, and employees wield touchscreen mobile devices. CIOs will need to expand their...

• Downloads: 533
• Rating:

For Chief Information Officer Professionals

Blog:Embrace Mobile Engagement As A Catalyst To Drive Process Change

Here's a scary number for you - Forrester forecasts that companies will spend about $900 million on mobile process reinvention services in 2013, a number that will more than triple in 2014. WAIT!...

For CIO Professionals

Report:The Forrester Innovation Heat Index: Turn Good Ideas Into Real Innovations Faster

Selection And Prototyping: The Innovation Playbook

The pressure to innovate never been greater nor the possible sources of new ideas more diverse. You need a good system for collecting new ideas and sharing ideas among employees, customers, and...

• Downloads: 563
• Rating:

For CIO Professionals

Report:Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

Benchmark: The CIO's Mobile Engagement Playbook

Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

• Downloads: 201
• Rating:

For Chief Information Officer Professionals

Blog:CIOs: A Unified Strategy For Mobile Engagement Is The Best Way To Succeed

It’s hard to miss the buzz around mobile. Smartphones equipped with near field communications to instantly share video and voice control to allow for a handsfree web experience.New tablets like...

For CIO Professionals

Report:CIOs Must Champion Engaging Employee Experiences

CIOs' Focus On The Workforce Experience Aligns Technology With Strategies To Engage And Motivate Productive Workers

Innovative products and services plus a laser focus on the customer are the engines of growth in the information economy. To succeed, business leaders must recruit, develop, and sustain an engaged...

• Downloads: 120

For CIO Professionals

Report:Build A Mobile Engagement Dashboard

Performance Management: The CIO's Mobile Engagement Playbook

Mobile will touch and change everything in your business — from the way your sales reps use catalogs on iPads to engage customers at the point of sale to the way your finance team empowers your...

• Downloads: 155

For Chief Information Officer Professionals

Blog:Turning Good Ideas Into Real Innovation: The Forrester Innovation Heat Index

In addition to the work I've been doing on enterprise mobile strategy with Ted Schadler, I'm also working with Bobby Cameron and Chip Gliedman on innovation. The pressure to innovate has...

For Chief Information Officer Professionals

Blog:Your Company Is About To Get Tablet Fever -- How Will You Manage It?

It’s safe to say that the early adopters of Apple’s iPad didn’t go out and buy the device because they wanted a new gadget for work. They purchased the iPad because of what they...

For Chief Information Officer Professionals

Blog:Workforce Experience And Customer Experience: Two Sides Of The Same Coin

In case you haven’t noticed, the world of work is changing — people are more mobile, teams are more virtual, organizational structures are more fluid, work hours are more flexible, and...

For Chief Information Officer Professionals

Blog:Measuring Workforce Experience: Engagement, Productivity and Customer Impact

Over the last few months, TJ Keitt and I have been wrestling with the concept that CIOs play a key role in employee engagement. All the signals point to this as hot topic. We've worked with many...

For Chief Information Officer Professionals

Blog:Introducing The CIO's Mobile Engagement Playbook

After almost a year of research, interviews with hundreds of CIOs, integrators, vendors and mobile solution providers, Ted Schadler and I are proud to officially launch the CIO's Mobile...

For CIO Professionals

Report:Mastering The Business Tablet Landscape

Landscape: The CIO's Mobile Engagement Playbook

Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

• Downloads: 596

For CIO Professionals

Report:Mobile Engagement Demands Process Transformation

Processes: The CIO's Mobile Engagement Playbook

To take advantage of an app in an employee's or customer's pocket, you have to help them accomplish a task quickly and easily whenever they want to and wherever they are. That means CIOs and business...

• Downloads: 390
• Rating: