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Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.


Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

Research Coverage:

Adobe Systems, Digital Asset Management, Document Management, Enterprise Content Management, Hewlett-Packard, IBM, Information Management, Microsoft, Web Content Management

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14 results in Reports

  • Stephen Powers
  • Customer Experience Management

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Digital Customer Experience, Q2 2013

    Adobe Offers A Leading Combination Of Strategy And Resources

    Stephen Powers, David AponovichApril 08, 2013

    Web content management (WCM) software has evolved from a set of primarily technical tools for website management into broad products and suites that support the imaginations (and needs) of digital...

    • Downloads: 615
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Drive Business Transformation With Digital Customer Experiences

    Executive Overview: The Digital Experience Delivery Playbook

    John R. Rymer, Stephen PowersNovember 27, 2012

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up to...

    • Downloads: 1218
    • Rating:

  • For Application Development & Delivery Professionals

    Report:It Ain't Personal; Get Up Close And Contextual

    Supporting Relevant Digital Experiences In The Multichannel World

    Stephen Powers, Anjali Yakkundi, Ron RogowskiNovember 19, 2012

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 361
    • Comments: 1
    • Rating:

  • For Customer Experience Professionals

    Report:Contextualization

    Delivering Relevant Experiences In The Multichannel World

    Ron Rogowski, Stephen Powers, Anjali YakkundiNovember 19, 2012

    Firms want to deliver the right experience to the right user at the right time and on the right device — a tricky proposition in this age of device proliferation. The splinternet — and...

    • Downloads: 437
    • Comments: 2
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Unify The Digital Experience Across Touchpoints

    Vision: The Digital Experience Delivery Playbook

    Stephen Powers, John R. RymerAugust 22, 2012

    Today's rush to reach customers on their smartphones and tablets is just the beginning of an explosion of software-fueled digital touchpoints. Smartphones, tablets, eReaders, games, smart TV, goggles...

    • Downloads: 1029
    • Rating:

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011

    SDL And Adobe Lead The Way To Customer Experience Management (CXM)

    Stephen PowersJuly 13, 2011

    The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM...

    • Downloads: 3305
    • Comments: 1
    • Rating:

  • For Application Development & Delivery Professionals

    Report:Web Content Management Is Alive And Well in 2011 Thanks To Online Customer Experience

    Findings From Forrester's Q1 2011 Web Content Management Survey

    Stephen PowersMarch 17, 2011

    Forrester recently surveyed 260 content and collaboration (C&C) professionals with decision-making roles in web content management (WCM) about their WCM strategies for the coming year. Enterprises...

    • Downloads: 1090

  • For Application Development & Delivery Professionals

    Report:The Seven C's Of Web Content Management

    Stephen PowersFebruary 02, 2011

    The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need...

    • Downloads: 1445
    • Rating:

  • Report:The Online Customer Engagement Software Ecosystem

    Understand Your Options For Supporting Public-Facing Web Sites

    Stephen PowersFebruary 08, 2010

    Information and knowledge management (I&KM) professionals who support public-facing Web sites face a potpourri of product options from software vendors. Currently, persuasive content functions...

    • Downloads: 1070

  • For Enterprise Architecture Professionals

    Report:Trends In WCM: A Focus On Personalization, RIAs, Rich Media, And Analytics

    Stephen PowersApril 06, 2009

    This Data Chart, based on data from Forrester’s October 2008 North America, Europe, and Asia Pacific Web Content Management Online Survey, shows the projected trends for Web content management (WCM)...

    • Downloads: 95

  • For Application Development & Delivery Professionals

    Report:The Frugal Guide To Web Content Management

    How To Maximize Your WCM Investment During An Economic Slowdown

    Tim Walters, Ph.D., Stephen PowersFebruary 23, 2009

    In the first recession of the customer-centric Web era, enterprises would be wise to avoid across-the-board IT budget cuts that cripple their ability to compete for and service fickle online...

    • Downloads: 895

  • For Content & Collaboration Professionals

    Report:Don't Be Content With Your Web Content Management In 2009

    Stephen PowersFebruary 05, 2009

    While most organizations continue to invest in Web content management (WCM) initiatives, some appear to be postponing WCM projects due to budgetary constraints or deferring in favor of other...

    • Downloads: 672

  • For Application Development & Delivery Professionals

    Report:Supporting Persona-Based Web Sites With WCM

    Understanding How To Work With WCM To Support Customer Experiences

    Stephen PowersJuly 11, 2008

    Customer experience demands have marketers stepping up their use of personas in their Web design efforts. Information & knowledge management (I&KM) professionals, however, have found many challenges...

    • Downloads: 523

  • For Application Development & Delivery Professionals

    Report:WCM: Who Will Help, And What Technology Will They Use?

    Stephen PowersJanuary 04, 2008

    These data charts will examine investment trends in Web content management initiatives.

    • Downloads: 34
 
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