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Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.


Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

Research Coverage:

Adobe Systems, Digital Asset Management, Document Management, Enterprise Content Management, Hewlett-Packard, IBM, Information Management, Microsoft, Web Content Management

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5 results in Reports

  • Stephen Powers
  • eCommerce

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Web Content Management For External Sites, Q2 2009

    SDL Tridion, Interwoven, And FatWire Lead, While Microsoft Makes Inroads

    Stephen Powers, Tim Walters, Ph.D.June 01, 2009

    Forrester evaluated 10 leading Web content management (WCM) vendors across approximately 115 criteria and found that SDL Tridion continues its leadership in enabling organizations to deliver...

    • Downloads: 3271

  • For Application Development & Delivery Professionals

    Report:Harnessing The Convergence Of Customer Experience Management Solutions

    C&C Pros Must Define The Role Of Content In The CXM Ecosystem

    Stephen PowersAugust 10, 2011

    A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...

    • Downloads: 948

  • For Application Development & Delivery Professionals

    Report:Best Practices: WCM Adoption In External Web Sites

    Stephen Powers, Tim Walters, Ph.D.November 14, 2008

    High-cost, resource-intensive Web content management (WCM) projects supporting external Web sites leave many organizations dissatisfied. While poor technology selection contributes to the...

    • Downloads: 672

  • For Application Development & Delivery Professionals

    Report:Four Questions Guide Web Mobile Content Management Plans

    Stephen PowersNovember 21, 2011

    As consumers access online content on more devices — computers, smartphones, tablets, TVs, eReaders, and even gaming consoles — managing and delivering digital content has grown...

    • Downloads: 821
    • Comments: 2
    • Rating:

  • For Application Development & Delivery Professionals

    Report:It Ain't Personal; Get Up Close And Contextual

    Supporting Relevant Digital Experiences In The Multichannel World

    Stephen Powers, Anjali Yakkundi, Ron Rogowski IINovember 19, 2012

    Organizations have long "personalized" their websites for customer segments. Now they need to go further, first by delivering the right experience to the right user at the right time and on the right...

    • Downloads: 357
    • Comments: 1
    • Rating:
 
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