Stephen Powers

Vice President, Research Director serving Application Development & Delivery PROFESSIONALS

Stephen serves Application Development & Delivery Professionals. He is a leading expert on technologies to support online customer experiences, including web content management, digital asset management, and personalization. Stephen helps Forrester clients create customer experience management technology strategies to support contextual, multichannel experiences and realize production efficiencies.

Previous Work Experience

Stephen came to Forrester with many years of experience in IT management and application development. Most recently, Stephen served as vice president and general manager of a software startup in Cambridge, Mass., managing client engagements in the areas of customer resource management (CRM), asset management, and supply chain management. Prior to that, he spent eight years at ZDNET (later CNET), where he led IT groups responsible for enterprise content management, web content management, eCommerce, search applications, and data warehousing.

Education

Stephen earned a B.S. in Electrical Engineering from Villanova University and an M.B.A. from Babson College.

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4 results in Reports

  • Stephen Powers
  • Marketing Automation
  • For Application Development & Delivery Professionals

    Report:The Online Customer Engagement Software Ecosystem

    Understand Your Options For Supporting Public-Facing Web Sites

    Information and knowledge management (I&KM) professionals who support public-facing Web sites face a potpourri of product options from software vendors. Currently, persuasive content functions...

    • Downloads: 1089
  • For Enterprise Architecture Professionals

    Report:The Persuasive Content Architecture

    Understanding How To Apply ECM To Marketing's Business Objectives

    Customer experience expectations rise each year as customers want faster responses to requests, more conversational interactions, and more relevant content. Marketers now find themselves under...

    • Downloads: 958
  • For Application Development & Delivery Professionals

    Report:Harnessing The Convergence Of Customer Experience Management Solutions

    C&C Pros Must Define The Role Of Content In The CXM Ecosystem

    A new type of solution is emerging from a variety of content management, eCommerce, and marketing technology products. To manage cross-touchpoint customer experiences, vendors like Autonomy, Adobe,...

    • Downloads: 1038
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014

    Vendors From A Variety Of Backgrounds Vie To Be More Than A Basket Of Solutions

    In Forrester's 29-criteria evaluation of digital experience delivery providers, we identified the 13 most significant software vendors — Acquia, Adobe, Demandware, Digital River, HP Autonomy,...

    • Downloads: 264