Steven Noble

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation and green marketing to global marketing management.

Previous Work Experience

Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.


Education

Steven received an MBA from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.

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  • Content Security
  • Security & Risk
  • For Security & Risk Professionals

    Report:Q&A: Demystifying Cloud Security

    An Empowered Report: Getting Past Cloud Security Fear Mongering

    At Forrester's Security Forum 2010 in Boston, Eran Feigenbaum, director of security, Google Apps; and Archie Reed, chief technologist for cloud security at HP, joined me on stage for a keynote panel...

    • Downloads: 1117
  • For Security & Risk Professionals

    Report:Top 15 Trends S&R Pros Should Watch: Q2 2013

    From frantic security operations problems to the changing threat landscape, CISOs, senior security leaders, and other IT risk management leaders consistently have trouble keeping up with key trends...

    • Downloads: 301
    • Rating:
  • For Security & Risk Professionals

    Client Inquiry:External Website Test

    What are the best practices for testing an externally facing website that provides back-office functions? We want to identify various security scenarios to test, for example, trying to authenticate...

    • For Security & Risk Professionals

      Charts & Figures:Social Media Policy Is Difficult To Properly Enforce

    • For Security & Risk Professionals

      Report:Understanding Legal And Regulatory Risks In Social Media

      Even as social media adoption surges across the enterprise, security and risk (S&R) professionals have yet to fully understand and mitigate associated legal, compliance, and security risks. S&R...

      • Downloads: 857
    • For Security & Risk Professionals

      Client Inquiry:Phishing Tests

      How do other organizations perform phishing tests?

      • For Security & Risk Professionals

        Report:Kill Your Data To Protect It From Cybercriminals

        Strategic Plan: The Data Security And Privacy Playbook

        As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...

        • Downloads: 920
      • For Security & Risk Professionals

        Report:Content Security Predictions: 2011 And Beyond

        Grading Last Year's Predictions, Plus Three Trends For Next Year

        Forrester predicted four major content security trends entering 2009. So how'd we do? We got three right, one half-right, and none wrong. As predicted, the market saw a tremendous amount of...

        • Downloads: 839
      • For Security & Risk Professionals

        Report:The Forrester Wave™: Email Content Security, Q4 2012

        The Nine Providers That Matter Most And How They Stack Up

        In Forrester's 47-criteria evaluation of email content security vendors, we identified the nine most significant vendors in the category and researched, analyzed, and scored them: Barracuda Networks,...

        • Downloads: 471
        • Comments: 3
        • Rating:
      • For Security & Risk Professionals

        Tool:Cloud Services Are A Priority In Both North America And Europe

      • For Security & Risk Professionals

        Client Inquiry:Why Don't Some Companies Inspect Outbound HTTPS?

        Why don't some companies inspect outbound HTTPS? Are privacy or legal considerations the primary factor?

        • For Security & Risk Professionals

          Report:Forrsights: The Evolution Of IT Security, 2010 To 2011

          Cybersecurity And Services Fuel The Next Phase Of Market Growth

          In Q3 2010, Forrester surveyed 2,058 IT security decision-makers at North American and European small businesses and enterprises to gauge the current state and identify the key trends and future...

          • Downloads: 1710
        • For Security & Risk Professionals

          Client Inquiry:Is The USA Patriot Act A "No Go" For EU Companies That Want To Use US Cloud Services?

          We plan to move our mailing and collaborative systems to the cloud where main actors are US companies and subject to the USA Patriot Act. How do European companies deal with this US law? Is the...

          • For Security & Risk Professionals

            Report:Content Security: 2012 Budget And Planning Guide

            A Review Of Budgets, Spending Intentions, Technology Adoption, And Key Trends

            To help Forrester clients with their content security strategy for 2011, Forrester predicted three significant trends. So how'd we do? We got two correct and one half right. As expected, content...

            • Downloads: 509
          • For Security & Risk Professionals

            Client Inquiry:Can You Use Intrusion Prevention Instead Of A Web Security Gateway?

            Is it possible to use an intrusion prevention system (IPS) instead of using the full capabilities of a web security gateway (WSG)? What could an IPS provide for the web traffic beyond the WSG?

            • For Security & Risk Professionals

              Report:Develop Your Road Map For Zero Trust Network Mitigation Technology

              Road Map: The Security Architecture And Operations Playbook

              This report outlines Forrester's solution to help security and risk (S&R) leaders develop their road map for Zero Trust network threat mitigation technologies using Forrester's TechRadar™...

              • Downloads: 1135
              • Rating:
            • For Security & Risk Professionals

              Report:Application Control: An Essential Endpoint Security Component

              It's no mystery that antivirus (AV) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape. Attackers often penetrate user endpoints with new malware...

              • Downloads: 303
              • Rating:
            • For Security & Risk Professionals

              Report:The Content Security Forecast Calls For Clouds

              The Benefits Of The SaaS Model Outweigh The Challenges

              As the market for software-as-a-service (SaaS) content security continues to mature, security and risk professionals want to know if it's time for their organization to make the transition to the...

              • Downloads: 649
              • Rating:
            • For Security & Risk Professionals

              Report:Work With Marketing Pros To Prevent Breaches

              How To Protect Your Email Data

              In facing security woes such as the Epsilon breach, email marketing professionals have received a wake-up call: Security failures can cost a lot — not just a lot of money but also goodwill with...

              • Downloads: 168
            • For Security & Risk Professionals

              Report:Inquiry Spotlight: Security And Risk, Q1 To Q4 2010

              Forrester's security and risk (S&R) team fields hundreds of inquiries every month. We often gauge the interest in various topics and plan our future research agenda based on this barometer. Many of...

              • Downloads: 635
            • For Security & Risk Professionals

              Client Inquiry:How Should We Balance Spam-Filtering Risks?

              What standards — if any — exist as to file types to block? Are zip files still viewed as a significant security risk, and if so, how do organizations balance the business need to access...

              • For Security & Risk Professionals

                Report:Manage The Risks Of Social Media

                Social media is a security and risk nightmare — it's used everywhere, all the time, by everyone both outside and inside your organization. Although social media offers potentially great...

                • Downloads: 458
                • Rating:
              • For Security & Risk Professionals

                Report:Market Overview: Content Security, Q3 2011

                SaaS Values Are Established, And Vendors Move Quickly To Capture Market Share

                Content security products enable organizations to protect against email- and web-borne threats, enforce acceptable use policies, and guard against data leak risks. SaaS delivery has been a game...

                • Downloads: 745
              • For Security & Risk Professionals

                Tool:Forrester Wave™: Email Content Security, Q4 '12

              • For Security & Risk Professionals

                Tool:Content Security Spending Is Low On IT's Budget

              • For Security & Risk Professionals

                Report:Prepare Your Security Organization For The Internet Of Things

                Why The Next Internet Revolution Is Much More Alarming Than The Last

                There is a revolution happening right now; innovative organizations are planning how they can merge the physical and digital worlds to bring new products and experiences to their customers. At the...

                • Downloads: 355
                • Comments: 1
                • Rating:
               
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