Forrester

For Customer Experience Professionals

Tool:Results Of Brand Action Reviews Across 14 Sites In Three Industries

For CMO Professionals

Report:Measure And Manage Brand Health

Continuous Improvement: The 21st Century Brand Marketing Playbook

Managing brand health has become more complicated as the expansion of marketing, sales, and service channels creates a vast array of consumer data that can be used for analysis in the 21st century....

• Downloads: 438

For Marketing Leadership Professionals

Report:Community Benchmarking Metrics

What To Expect For The Health Of Your Community

Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...

• Downloads: 518

For CMO Professionals

Report:Shopper Marketing Breaks Out Of The Store

Follow The Customer Life Cycle To Influence Pre-Store Purchase Decisions

Shopper marketing is expanding beyond the brick-and-mortar world as frugal and in-the-know consumers use technology to inform their purchases. This shift will create a proliferation of marketing...

• Downloads: 913

For Customer Insights Professionals

Report:Trends 2010: Listening Platforms

Findings From Forrester's Listening Platforms Wave™ Evaluation

We recently surveyed 153 listening platform customers about their vendor partnerships and Social Intelligence practices. Listening platform customers represent companies of all sizes and industries...

• Downloads: 924

For CMO Professionals

Report:Three-Dimensional Brand Health: A Data Mashup

Harnessing Digital Data To Monitor The Brand's Past, Present, And Future Health

Big data holds big promise for marketers who want to understand and manage their brand's health with greater precision. But challenges abound. While the technology is available to process new sources...

• Downloads: 308
• Comments: 1
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For CMO Professionals

Tool:The 21st Century Brand Building Self-Assessment

For Customer Experience Professionals

Report:The Forrester Wave™: EFM Satisfaction And Loyalty Solutions, Q3 2011

Medallia And MarketTools Lead With Strong Performers Close Behind

In Forrester's 76-criteria evaluation of enterprise feedback management (EFM) satisfaction and loyalty solutions, we found that Medallia and MarketTools led the pack with comprehensive software...

• Downloads: 783

For Customer Insights Professionals

Report:Are You Ready For Social Market Research?

Market Insights Professionals Should Assess Their Social Market Research Readiness Level For Embracing And Listening

Forrester has been tracking the emergence of social market research since 2008, and it is clear that it has reached an inflection point. Social market research is no longer hype and is now a...

• Downloads: 728
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For Marketing Leadership Professionals

Tool:Most Fan Pages Have More Than 100,000 Fans

For Customer Insights Professionals

Report:The Social Intelligence Market Is Immature

Landscape: The Social Intelligence Playbook

Over the years, we've evaluated the tools that marketers use to monitor, measure, and learn from online conversations. These listening platforms capture social media to help users analyze data and...

• Downloads: 883

For Customer Insights Professionals

Report:The State Of Social Intelligence, 2012

Benchmarks: The Social Intelligence Playbook

Forrester recently polled 108 listening platform customers to learn about the evolution in companies' social intelligence practices. We reviewed their vendor partnerships, the ways they use listening...

• Downloads: 1181
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For Enterprise Architecture Professionals

Tool:Criteria Used To Select Technologies

For Customer Insights Professionals

Tool:Self-Assessment: Do You Need A Social Intelligence Command Center?

For Customer Insights Professionals

Tool:Both Small And Large Listening Customers License Many Seats

For CMO Professionals

Report:Evaluate Your Brand Building Capabilities

Assessment: The 21st Century Brand Marketing Playbook

Today's digitally empowered consumers have more opportunities than ever to voice their wants, needs, and expectations, forcing marketers to rethink the way they build successful brands. This report...

• Downloads: 270

For Customer Insights Professionals

Tool:Most Listening Customers Partnered With Vendors Recently

For Customer Insights Professionals

Report:The Role Of Customer Intelligence In Evolving Your Social Maturity

An Empowered Report: How Data-Driven Strategies Strengthen Empowered Organizations

An empowered organization gives its employees the resources they need to build relationships with their constantly evolving customers. But many companies still struggle to adapt their marketing...

• Downloads: 365
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For Customer Experience Professionals

Tool:Forrester's Web Site Brand Experience Review Criteria And Scoring

For Marketing Leadership Professionals

Report:Co-Creation In 2012

How Vendors Will Drive Co-Creation Uptake By Product Strategists

Co-creation will become a pillar of product innovation by 2015. Although the market remains relatively immature, we have witnessed growing awareness of co-creation from our clients across a wide...

• Downloads: 361

For Application Development & Delivery Professionals

Report:Listening Platforms Find Traction In Customer Service Organizations

Trends 2010: Listening Platforms

Customer service managers must pragmatically balance the needs of their customers with the needs of their business. Listening platforms allow customer service organizations to better understand how...

• Downloads: 216
• Rating:

For Customer Insights Professionals

Tool:Self-Diagnostic Tool

For Customer Insights Professionals

Tool:Both B2C And B2B Companies Listen

For eBusiness & Channel Strategy Professionals

Tool:Support Community Readiness Checklist

For Marketing Leadership Professionals

Report:2013 Planning Brief: Listen To Customers, Engage With Influencers

How To Build A B2B Influencer Engagement Initiative

As you plan your 2013 social marketing initiatives, one area for you to focus on is influencer identification and engagement. B2B social marketers have begun to move beyond reactive responses to...

• Downloads: 269
• Rating: