Forrester

For eBusiness & Channel Strategy Professionals

Report:Why Tablet Commerce May Soon Trump Mobile Commerce

Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

• Downloads: 1791

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Downloads: 973

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Socially Connected Device Junkies

For Marketing Leadership Professionals

Tool:Mobile Patterns Offer A Glimpse Into Possible iPad Usage

For Marketing Leadership Professionals

Tool:Consumers Prefer PC Brands To Mobile Brands On Tablets

For Marketing Leadership Professionals

Tool:Consumers Care About Price First On Tablets

For Marketing Leadership Professionals

Tool:iPad Owners And Intenders Can Become Product Co-Creators

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Tool:Social Participation Soars Among iPad Owners And Intenders

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Tool:Few Consumers Prefer To Buy A Tablet From A Carrier

For Marketing Leadership Professionals

Report:iPad Challengers Have Flawed Product Strategies

Android Tablets Are Poised To Fail; Amazon.com Could Topple The Apple Cart

With Android smartphone sales surging, it's easy to think that Android-based devices will be the foil to the Apple iPad in the tablet market. But that's not what we see: Miscalculations in pricing...

• Downloads: 894

For Marketing Leadership Professionals

Tool:Less Than One-Fifth Of iPad Buyers Have An iPhone

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 400

For Marketing Leadership Professionals

Tool:Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1262

For Marketing Leadership Professionals

Tool:Consumers Want To Buy A Tablet, Even Though They Don't Know What They Are

For Marketing Leadership Professionals

Tool:It's Not Just Mac Owners Who Want An iPad

For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

• Downloads: 573
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For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

• Downloads: 616
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For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 264
• Comments: 1

For Marketing Leadership Professionals

Client Inquiry:Windows 8 Strategic Assessment

Will Windows 8 be a viable competitor to iOS and Android in the tablet market?

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1687

For Marketing Leadership Professionals

Tool:Surprise! Consumers Prefer Windows But Shun Android On Tablets

For Marketing Leadership Professionals

Report:Apple Dominates The European Tablet Market, But There's Room For Competition

Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers

Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe. These...

• Downloads: 482