Forrester

For Marketing Leadership Professionals

Blog:Relaunched Jawbone UP Now Faces Competition. And That's A Good Thing.

Jawbone, a privately-held company based in San Francisco with a $1.5 billion valuation, today announced the relaunch of its UP wristband, which it discontinued one year ago due to manufacturing...

For Marketing Leadership Professionals

Blog:Consumers Are Primed For An Apple iWatch

In the past few days, Wired, the New York Times, and the Wall Street Journal have all published reports of Apple creating a smartwatch -- a multifunctional wrist-based wearable with a curved glass...

For Marketing Leadership Professionals

Blog:What iPhone 5 And The New iPods Tell Us About Apple's Post-PC Vision

If Apple had a motto for its product strategy, it would be, "Don't take anything for granted." The new iPhone and iPods are re-formed from the guts to the skin: Faster processors, faster...

For Marketing Leadership Professionals

Report:Wearable Computing

The Next Devices And Platforms That Matter To Your Product Strategy

Consumers are adopting technology faster than ever: Witness the rapid mainstreaming of devices such as the Apple iPad and Microsoft Kinect for Xbox 360. Wearable devices will be next, but right now...

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For Marketing Leadership Professionals

Blog:Why Google Glass Is Far More Important Than Any Smartwatch

View this post as it appears on ReadWrite.com. Last week was full of news on wearable devices: First the report from The Wall Street Journal that Microsoft is fabricating a smart...

For Marketing Leadership Professionals

Blog:Forecast Update: Amazon Expands Tablets’ Addressable Market

Apple’s anticipated iPad update comes as the tablet market is white-hot. In a new report published for Forrester clients today, we’ve revised our US consumer tablet forecast upward: We...

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

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For Marketing Leadership Professionals

Blog:Larklife: My Vote For 2012’s Most Innovative Product

We’ve seen many dazzling new consumer technology products launch in 2012, with many more expected by year end. Amid the bang of the Microsoft Surface, iPhone 5, and Google Nexus, it would be...

For Marketing Leadership Professionals

Blog:Microsoft’s Surface Tablets: Why Windows Is Its Own Worst Enemy

Microsoft’s announcement that it is launching its own first-party hardware for a family of Windows tablets is welcome news: If you want a job done right, do it yourself. While Asus, Lenovo,...

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

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For Marketing Leadership Professionals

Blog:Why CES Matters More Than Ever: Computing Diffusion Makes New Bedfellows

Today, more than 3,000 vendors and somewhere in the ballpark of 140,000 attendees descend on Las Vegas to attend CES 2013. Continuing the trend of the past several years, this year traditional...

For Marketing Leadership Professionals

Blog:iPad Mini: The Best Outcome Of A Worst-Kept Secret

Today, Apple unveiled a new lineup of devices: new iMacs, Mac Mini, a 13-inch Retina MacBook Pro (which, weighing in at only a half-pound more than the Air, is sure to be a best-seller, as its...

For Marketing Leadership Professionals

Blog:Potential Nook Spinoff: Unlocking Value But At What Cost?

In a press release today, Barnes & Noble announced its intention to explore a potential separation of its successful Nook business in order to "unlock that value" and build upon its rapid growth (the...

For Marketing Leadership Professionals

Blog:Wearable Devices' Next Design Challenge: The Human Brain

View this post as it appears on ReadWrite.com. Wearable devices like the Nike+ FuelBand, Jawbone UP, larklife, and future products like the Misfit Shine and Google...

For Marketing Leadership Professionals

Blog:The Rise of Post-PC Productivity

One of the most popular questions clients ask me is, “When will tablets be used for productivity, rather than just consumption?” My answer: They already are, but in different ways than we...

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

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For Marketing Leadership Professionals

Blog:Smart Body, Smart World: The Next Phase of Personal Computing

Clients frequently ask me about the big picture: How is consumer computing changing, and what’s coming next? My new Forrester report, published today, takes on that question. It’s called...

For Marketing Leadership Professionals

Report:The Tablet-TV Connection

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

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For Marketing Leadership Professionals

Blog:Microsoft Office 2013: An Elegant Product, Still Focused On The PC

I've spent the day at Microsoft's unveiling of Office 2013 at the Metreon in San Francisco. This product has been years in the making. It was conceived before the iPad hit the shelves,...

For Marketing Leadership Professionals

Report:Smart Body, Smart World

Sensors, Algorithms, And Psychology Will Power The Next Phase Of Personal Computing

Sensor-laden devices (SLDs) such as wearables and embedded devices — sometimes called "the Internet of Things" — will drive the next phase of growth in personal computing and have the...

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For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

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For Marketing Leadership Professionals

Report:Use Gamification To Enable A Total Product Experience

Product Strategists Can Boost Product Engagement With Game Mechanics

Product strategists need to begin thinking about how to integrate game mechanics into their product experiences, and this doesn't mean just adding a meaningless game to their applications or...

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For Marketing Leadership Professionals

Blog:Wearables Deserve Attention, But Fitness Wearables Are Overhyped

Sensor-laden wearable devices, with their unique ability to capture data generated by the body, are important components of a larger phenomenon we call “smart body, smart world.” Use...

For Marketing Leadership Professionals

Blog:Amazon Fires Up A Strong Tablet Lineup For The Holidays

At its event in Los Angeles today, Amazon announced five new Kindle models: an ultracheap E Ink Kindle; a new "paperwhite" Kindle with a touchscreen and LED light to compete with Barnes & Noble's...

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

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