About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Steven serves eBusiness & Channel Strategy Professionals. He is an authority on Australian online retail, including the behavior of Australian consumers, the sector's pattern of growth, Australian online retail technology adoption, and local retail practices across the entire customer life cycle, including marketing, merchandizing, and customer experience. A consistent theme of his recent research is the need to bury the funnel as a model of how marketing and commerce function, replacing it with a holistic understanding of the customer life cycle. From his base in Australia, Steven observes Asia Pacific trends, with a focus on China. His global research has addressed issues that range from content moderation and green marketing to global marketing management.
Before joining Forrester, Steven spent almost five years with the global, full-service public relations agency Hill & Knowlton. There he launched and managed the company's digital PR offering in Australia. Prior to this, Steven's roles included editor of Australian Macworld and eBusiness editor of Marketing magazine.
Steven received an MBA from the University of Technology Sydney, a graduate certificate in professional writing and editing from the Royal Melbourne Institute of Technology, and a B.A. with honors in economic history and industrial relations from the University of Melbourne.
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Communications-As-A-Service Generates High Interest And Will Soon Displace Premises-Based Alternatives
Communications-as-a-service (CaaS) shares many attributes with other as-a-service offerings in its pricing model and delivers voice, conferencing, contact center, IVR, and unified communications...
Earlier in my career, there were lots of discussions on topics relevant to not only software development teams (e.g. methodologies, processes, etc) but information relevant to developers such as use...

Mobile Banking's Time Has Finally Come
A Cold Breeze And Only One Hot Region Characterize The 2009 Market
Forrester surveyed 17 vendors of globally deployed banking platforms on their 2009 deals. The regional analysis shows that Asia Pacific has been the single highly active region. Most of the remaining...
Why Email Marketers Are Struggling To Break Through The Inbox
Overburdened marketers are largely failing to implement core delivery best practices such as message authentication schemes. With a forecasted $144 million dollars in email marketing spending in 2014...
Target Channel And Content Preferences To Drive Demand
US financial institutions seeking to deepen relationships through improved customer communications are deploying proactive email and SMS alerts. In tight economic times, this strategy offers a way to...
It has been a busy week or so in the mobile world. The perpetual pressure on revenues has been ratcheted up a notch or three. Deutsche Telekom is battling to block the Skype application on the...
It is difficult to avoid the frequently asked question found in social media forums such as "How do I become an enterprise architect?" Many people will look at this question and solely interpret it...
The Ultra-Connected Customer Will Upturn Marketing
In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...
Verizon Business' acquisition of Cybertrust in early 2007 gives the company a competitive offering in the security consulting market, although it is still somewhat unclear whether its focus will be...
On Tuesday November 8, after more than a year of pre-announcement disclosures that eventually left very little to the imagination, Intel finally announced the Itanium 9500, formerly known as Poulson....
New Rules To Improve The Bottom Line
Email marketer expectations and sophistication are increasing. Forrester's Q1 survey of 104 email marketers found that the number of email marketers using click-through data as a segmentation...
Today, with technology embedded in virtually every business process and market dynamics changing at a mind-boggling pace, the role of CIO is rapidly changing from a technology manager to a business...
The Customer Experience Index, 2008
Keeping customers happy directly affects the top and bottom lines. Because of this, Forrester asked nearly 5,000 consumers about their interactions with a variety of companies, gauging the...
Oracle is about to launch its Cloud Computing strategy with a worldwide roadshow. What does this mean for Oracle customers and partners? First of all, Oracle remains a technology platform...
I am in the processing of conducting primary research to create Forrester Business Intelligence Reference architecture. What do you think of the attached as a starting point? In addition to the usual...