Forrester

For Marketing Leadership Professionals

Report:Remarketing Done Right

Maximize Display Effectiveness By Optimizing Your Approach

New upstarts like Dotomi and FetchBack have recently invigorated interest in the value of remarketing, but it's a tried-and-true display tactic that's been around for years. Marketers can...

• Downloads: 643
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For Marketing Leadership Professionals

Blog:Resolving Beyond The Acronyms

I stink at New Year’s resolutions. My track record is so bad I’ve all but given up making them in my non-work life. But as a professional exercise, it struck me that writing down some New...

For Marketing Leadership Professionals

Report:The Audience Targeting Imperative

Digital marketers must embrace audience targeting to efficiently and effectively connect with their target consumers. But navigating the audience targeting vendor landscape — one increasingly...

• Downloads: 1049

For Marketing Leadership Professionals

Report:CCP Games Uses A DSP To Close The Loop On Acquisition And Cross-Sell

CCP Games, a massive multiplayer online game provider, knew that its existing approach with key channels like display was suboptimized and that it could drive more efficient customer acquisition if...

• Downloads: 166

For Marketing Leadership Professionals

Report:Campaign Verification Pulls Back The Curtain On Display

Many online marketers are paralyzed by the murky unknown of the online display market. In a recent survey, we found that 51% say they are likely to simply continue buying the online media that they...

• Downloads: 248

For Marketing Leadership Professionals

Report:How To Defuse Digital Marketing Privacy Concerns

Stay Ahead Of Privacy Legislation By Creating A Value-For-Data Exchange

Recent advances in audience targeting point to a digital marketing future that leverages consumer data to create personalized messaging and drive higher conversions. However, this potential is...

• Downloads: 364

For Marketing Leadership Professionals

Report:Maximize Media ROI With A Customer-Centric Approach

Road Map: The Digital Media Buying Playbook

This report outlines the road map portion of Forrester's solution for interactive marketing executives working on digital media buying. Moving to a higher level of digital media buying maturity...

• Downloads: 76

For Marketing Leadership Professionals

Report:The Digital Media Buying Maturity Framework

Assessment: The Digital Media Buying Playbook

Marketers fall into four categories of digital media buying maturity, based on their strength across their organization, planning and execution, measurement, and technology. This report of the...

• Downloads: 281
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For Marketing Leadership Professionals

Blog:Yahoo Sprays “Network B Gone” On Class II Inventory And Classically Stumbles: Good Idea, Bad Delivery

It started with the retargeters. A couple weeks back, Yahoo decided to shut off stand-alone retargeters, like Criteo and Dotomi, who were sourcing cheap Yahoo inventory just to resell it at much...

For Marketing Leadership Professionals

Report:Measurement Is A Digital Media Buyer's Best Friend

Performance Management: The Digital Media Buying Playbook

Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

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For Marketing Leadership Professionals

Report:Case Study: HP Deploys A DMP To Harness Audience Data

Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data...

• Downloads: 364
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For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1671

For Marketing Leadership Professionals

Blog:Attribution Move Shows Facebook Is (Finally) Listening

Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – a place – not the whole answer,...

For Marketing Leadership Professionals

Report:Building A Better Digital Media Strategy

Strategic Plan: The Digital Media Buying Playbook

Moving to greater digital media buying maturity requires a plan that improves your practice across all four foundational pillars of maturity over the long term: organization, planning and execution,...

• Downloads: 447
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For Marketing Leadership Professionals

Tool:Take This Diagnostic To Determine Your Level Of Measurement Maturity

For Marketing Leadership Professionals

Tool:Portals And Quality Content Sites Still Dominate

For Marketing Leadership Professionals

Report:Create An Audience-Obsessed Digital Media Buying Practice

Executive Overview: The Digital Media Buying Playbook

Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants...

• Downloads: 373
• Comments: 1
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For Marketing Leadership Professionals

Tool:Marketers Want Better Targeting Of Ads

For Marketing Leadership Professionals

Blog:Greetings From Beautiful (And Rainy) Singapore!

I’ve been given the privilege of traveling to Singapore this week to participate in an Audience Targeting Summit being presented by Microsoft. As audience targeting is a subject that's...

For Marketing Leadership Professionals

Tool:Use This Self-Assessment Tool To Choose The Right Digital Media Buying Platform

For Marketing Leadership Professionals

Tool:Take Forrester's Digital Media Buying Maturity Self-Assessment

For Marketing Leadership Professionals

Report:Align Search And Display For Better Results

Interactive marketers should integrate their search and display media. These channels have a natural affinity: Many marketers already use both channels and user experiences of search and display now...

• Downloads: 604

For Marketing Leadership Professionals

Report:Making Sense Of The Digital Media Buying Platform Landscape

The days of the fun — but not very efficient — three-martini lunch are waning. A new breed of technology-centric tools and processes, such as those found in demand-side platforms (DSPs),...

• Downloads: 564

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 616

For Marketing Leadership Professionals

Report:Digital Media Buying Forecast, 2012 To 2017

Landscape: The Digital Media Buying Playbook

Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth...

• Downloads: 1131
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