Forrester

For Security & Risk Professionals

Blog:HP Buys ArcSight: Caviar Not Catfish

This morning, HP announced it was buying ArcSight for $1.5 billion, at a 70% market value premium compared to its value a month ago. My colleague John Kindervag will probably be blogging on this...

For Marketing Leadership Professionals

Blog:Seeking Input On Social Media Management Platforms

I’m beginning to prep for a future report on a new breed of tools designed to help companies manage complex social media accounts, relationships, communications and internal roles.  If you...

For Vendor Strategy Professionals

Blog:Microsoft OCS 14 Release Candidate — Microsoft Lync — Available Today

It was common knowledge that Microsoft was releasing a new version of its communications and collaboration suite this year, but behind the traditional development cycle, the Microsoft marketing...

For Vendor Strategy Professionals

Blog:Trust.platform.com — How To Communicate SLAs In The Cloud?

Today Informatica announced the availability of a trust site similar to what other major cloud platforms like salesforce.com (trust.salesforce.com) and NetSuite (with its availability status)...

For Application Development & Delivery Professionals

Blog:The How-Tos Of Multichannel Customer Service (Social Channels, Too)

One of the pillars of crafting an “ideal customer service experience” is to offer a consistent service experience across the communication channels that you support. So what does this...

For Data Insights Professionals

Blog:The Data Digest: The Power Of Video

Last Sunday my washing machine broke down. And for a family with young children, a washing machine is right up there with shelter and food in Maslow's hierarchy of needs. As the shops are closed...

Discussion:Link Capabilities, Processes, And Value Streams For More Business Impact

For Security & Risk Professionals

Blog:IBM Announces Plans To Acquire OpenPages . . . Top GRC Vendors Are Charting Very Different Courses

Rarely does vendor consolidation reflect such fragmentation of a market. Picking up on the recent acquisition trend of independent market leaders, IBM today announced plans to acquire long-time GRC...

For Sourcing & Vendor Management Professionals

Blog:Are You Empowering Employees, Or Watching Them Empower Themselves?

Today, Forrester and Harvard Business Review Press released the print version of Empowered, a book by Forrester veterans Josh Bernoff and Ted Schadler. This book is a quick and worthwhile...

Discussion:Visible Value Differentiates Brands And Drives Loyalty

This is excellent research and speaks to the need to focus on brand experience.

For Infrastructure & Operations Professionals

Blog:A Killer Disease? IT’s Unhealthy Obsession With Itself

While sitting at a hotel desk at “silly o’clock” this morning preparing for the Forrester I&O Forum in Las Vegas, I saw a Tweet from Ian Aitchison of LANDesk that was an obvious but...

Discussion:The Forrester Enterprise Architecture Maturity Assessment: Q2 2013

Are the calculation formulas set properly? I don't see anything change when I enter values in for archetypes in the EA Archetype Assessment tab.

Discussion:Has Anyone Measured Direct Business Value From Customer Experience in Healthcare?

Yesterday I was involved in a discussion with customer experience professionals from several health insurers and a hospital system.  One of our topics of conversation was proving the business value...

Discussion:Tech Vendors Are Only Now Realizing The Full Implications Of SaaS

Great report. I agree that PMs need to be the stewards of innovation but innovation is part culture and good part process. If the PMs do not have support from company leadership, innovation will...

For Vendor Strategy Professionals

Blog:Avaya Launches Desktop Video Device, Enters The Collaboration Market

Lots of sleek new touchscreen and tablet devices have launched this year. Where many information workers and consumers see nifty new devices with high-resolution screens and multiple wireless...

For eBusiness & Channel Strategy Professionals

Blog:Extending Online Customer Service To The Mobile Channel

There is a lot of hype around mobile. There is good reason for a lot of this hype: Mobile Internet usage is increasing. At year-end 2007, only 11% of US adult cell phone owners accessed the mobile...

For Chief Information Officer Professionals

Blog:The Ultimate Question

As fans of The Hitchhiker’s Guide to the Galaxy will recall, the answer to the ultimate question of life universe and everything is something a group of hyper-intelligent pan-dimensional...

Discussion:The DMP Is The Audience Intelligence Engine For Interactive Marketers

The timing of this paper could not have been better for myself. The quickly evolving and emerging world of DMPs is fascinating but confusing. Thank you to the authors for beginning to help marketers...

For Customer Insights Professionals

Blog:Analytics Needs A "Creative" Makeover

Analytics and creativity are seldom used in the same sentence. The natural instinct is to delineate the two as left-brain and right-brain pursuits. Analytics and creative teams speak different...

For Security & Risk Professionals

Blog:New Forrester Wave Evaluation: Vulnerability Management Products

Forrester has just completed a comprehensive assessment of vulnerability management products. The Forrester Vulnerability Management Wave report is now live. If you are a subscriber, please see...

For Sourcing & Vendor Management Professionals

Blog:At Last, After A Long Courtship, They’re Engaged! (Ariba and Quadrem, That Is)

No, I’m not wasting Forrester’s blog space for yet more coverage of the royal engagement. I think Ariba’s proposed acquisition of Quadrem, that it announced today, is much more...

For Infrastructure & Operations Professionals

Client Inquiry:Voice Over Wi-Fi

Are there many large, global companies that are deploying voice over Wi-Fi, and if so, are they deploying 802.11n in the 5 GHz frequency to support current and future voice deployments and leaving...

For Application Development & Delivery Professionals

Blog:Application Development In The Cloud: Let’s Go Deep

  Developers are driving cloud computing in new directions and toward deeper enterprise adoption. We see a new pragmatism in our research: Developers favoring collections of cloud-based...

Discussion:Break Down Silos With An Emerging Technology Road Map

Discussion:Splash Pages vs Log off (Sign off) Pages

Does anyone have any information or data out there that discusses how log off pages are more effective than intrusive splash pages?I'd appreciate any referrals!Mark Middlebrook