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For eBusiness & Channel Strategy Professionals

Strategic Staffing For Mobile eBusiness

May 9, 2012

By Patti Freeman Evans, Carrie Johnson, Peter Wannemacher, Julie A. Ask, Jonathan Browne with Douglas Roberge

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Why Read This Report

As mobile adoption increases, eBusiness and channel strategy professionals are challenged to determine how these devices integrate with their existing sales and service channels. It is imperative that eBusiness professionals configure their overall resources and capabilities to stay ahead of the rate of change as consumer technology adoption and behaviors change. Yet finding people with the skills required to push mobile initiatives forth is difficult. In many cases eBusiness professionals will need to look outside of their own organizations to find support in this early-stage of rapid mobile development. This report gives an overview of the key staffing and organizational issues that mobile presents to eBusiness professionals today.
Tags: Customer Experience Management, eCommerce, Marketing & Strategy, Mobile Channel for Consumers, Mobile eCommerce, Mobile Web, Multichannel Customer Experience
US $ 499
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TABLE OF CONTENTS

  • Mobile Business Will Continue To Rise To Chase Consumer Adoption
  • To Design Your Team Understand The Touchpoint And Its Uses

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    The Plan: Benchmark, Checklist, And Seek Out C-Level Alignment
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