Why Read This
In a recent survey of the European Interactive Agency Peer Research Panel (IAPRP), Forrester learned that project management is clearly a mission-critical issue: Clients considered it a key element of their Web design partner selection criteria, and agencies are changing en masse
the way they approach the project management process. But the real key to getting project management right and to avoiding costly overspend is to put highly experienced project managers at the helm of a project — both at the client and on the agency side.
Tags: Agile, Application Development, Application Development Methodologies, Application Development Processes & Tools, Customer Experience Management, Digital Marketing, Interactive Agencies, IT Management, Program & Project Management, Project Management Tools & Processes, Project Planning, Web Design & Usability