Forrester

Why Read This Report

In a recent survey of the European Interactive Agency Peer Research Panel (IAPRP), Forrester learned that project management is clearly a mission-critical issue: Clients considered it a key element of their Web design partner selection criteria, and agencies are changing en masse the way they approach the project management process. But the real key to getting project management right and to avoiding costly overspend is to put highly experienced project managers at the helm of a project — both at the client and on the agency side.