Sucharita Mulpuru

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Sucharita serves eBusiness & Channel Strategy Professionals. She is a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.

In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world. She has also authored "The State Of Retailing Online," a joint study conducted annually with Shop.org and a leading industry benchmark publication.

Previous Work Experience

Prior to Forrester, Sucharita was the director of marketing at Saks Fifth Avenue, where she managed the customer acquisition, retention, and market research efforts for the $2 billion luxury retailer's online channel. Prior to Saks, she held management positions at Toys R Us, where she was a merchant in the Babies R Us division and a store manager in one of the company's largest toy stores. She also worked for the Walt Disney Company, where she developed and managed marketing plans for new business initiatives, including the Disney Stores, the Disney Cruise Line, and Club Disney.

Additionally, she was involved in the expansion of Cap Cities/ABC properties, specifically ESPN Zone, ESPN Magazine, and the Go.com network. She has written two nonfiction books and has contributed to BusinessWeek Online.

Education

Sucharita holds a B.A. in economics from Harvard University and an M.B.A. from the Stanford Graduate School of Business.

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7 results in Reports

  • Sucharita Mulpuru
  • IT Infrastructure & Operations
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: US Retail eBusiness

    eBusiness executives in retail will grapple with three key trends in 2012: growth of mobile device usage, heightened competition from Amazon.com, and continued market share shift to web retail....

    • Downloads: 1983
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Why Tablet Commerce May Soon Trump Mobile Commerce

    Ownership of tablet devices is poised for rapid growth with tablet users in the US estimated to grow at a compound annual growth rate (CAGR) of 51% from 2010 to 2015. Already a significant percent of...

    • Downloads: 1858
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2012: Mobile And Tablet Commerce

    Forrester partners with Shop.org annually to survey retailers on their attitudes toward and investments in the online retail channel. This year the research specifically probes mobile and tablet...

    • Downloads: 1748
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Retailing Online 2012: Investments In Mobile And Tablet Commerce

    Forrester partners with Shop.org annually to survey online retail executives on their adoption of various web-related technologies and the investment levels associated with those initiatives. This...

    • Downloads: 1179
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: US Retail eBusiness

    As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the number...

    • Downloads: 933
    • Comments: 1
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Shop On Mobile Devices

    Consumers Use Mobile Phones Primarily For In-Store Product Research

    Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

    • Downloads: 758
  • For eBusiness & Channel Strategy Professionals

    Report:When eCommerce Executives Should (And Shouldn't) Believe Vendor Case Studies

    Decision-Makers Need To Distinguish Between Useful Data And Propaganda

    Because of the preponderance of point solutions in the online retail world, eCommerce executives are bombarded with numerous vendor-authored case studies that claim to increase a client company's...

    • Downloads: 343