CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Technology Product Strategies

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

13800 results in Everything

     
    Loading...

    Browse

    About Forrester

    Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

    Roles We Serve

    Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

    Analysts & Coverage Areas

    Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

    Research
    Latest Reports
    Playbooks
    Charts & Figures
    Forrester Waves
    Planned Research
    Data
    Consumer Data
    Business Data
    Events
    Forums
    Webinars
    Workshops
    Tools & Templates
    Vendor Selection Aids
    Best Practice & Self-Assessments
    Models & Calculators
    Document Templates

    Forrester Leadership Boards

    Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

    Consulting

    Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

    Community

    Connect with peers and analysts, share your views, and ask questions on key business issues.

    Blog

    Forrester analysts weigh in on the latest business and technology news.

    • BROWSE
    • Register
    • Call +1 617.613.5730
    • Cart