About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.
In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.
Overcoming RDBMS Limitations Enables New Application Patterns
Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...
Align Data Management Roles To Create Stronger Business Value
The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...

Planning Helps Improve Security And Meet Regulatory Compliance Requirements
IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options
Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...
This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...

Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS...
Road Map: The Business Intelligence Playbook
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

Planning Helps Improve Security And Meet Regulatory Compliance Requirements
Hackers continue to break into critical databases across the globe, largely because of gaps in database security implementations and lack of cohesive controls. Although enterprises can pass...
Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market
Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind
In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...
Lately I have been getting quite a few inquiries on database migrations asking me about migration approaches, best practices, and tooling. Some of the reasons why companies are looking...
Many large organizations have finally “seen the light” and are trying to figure out the best way to treat their critical data as the trusted asset it should be. As a result, master...
Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform
Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...
Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind
In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

I frequently get asked the question of how many databases a DBA typically manages. Over the past five years, I have interviewed hundreds of organizations on this topic, asking them about...
Over the course of this year, I’ve spoken with many organizations that are continuing to expand their usage of information-as-a-service (sometimes called data services) to support new business...
DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS
Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...
Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market
Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

Data Archiving Is A Flexible Technology That Delivers Many Use Cases
With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...
We'd like an analyst to speak to the following two questions: 1) What are the typical salary ranges for each of the following database administrator (DBA) positions: MySQL, Oracle, SQL Server, and...