Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

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34 results in Everything

  • Noel Yuhanna
  • For Application Development & Delivery Professionals

    Report:NoSQL Offers New Options To Application Developers

    Overcoming RDBMS Limitations Enables New Application Patterns

    Business growth and speed are driving new application and data requirements that demand different approaches to data management. Although relational databases are great for most business...

    • Downloads: 640
  • For Application Development & Delivery Professionals

    Tool:Database Security Plan Template

  • For Application Development & Delivery Professionals

    Report:Forrester's Data Management Reference Architecture

    Align Data Management Roles To Create Stronger Business Value

    The continuing explosion in data volume, increasing numbers of business users, growing data complexity, compliance requirements, need to support global operations, and growing need for real-time...

    • Downloads: 2793
  • For Application Development & Delivery Professionals

    Charts & Figures:Database Security Plan Template

    Planning Helps Improve Security And Meet Regulatory Compliance Requirements

  • For Application Development & Delivery Professionals

    Report:Simpler Database Migrations Have Arrived!

    IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options

    Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...

    • Downloads: 281
  • For Application Development & Delivery Professionals

    Report:Why Test Data Privacy Has Become Critical To All Enterprises

    This presentation discusses database security trends and drivers; current database security challenges; why nonproduction environments such as test, development, Q&A, and staging are equally...

    • Downloads: 55
    • Comments: 1
    • Rating:
  • For Application Development & Delivery Professionals

    Blog:Take Part In Forrester's Database Management Survey

    Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS...

    • For Application Development & Delivery Professionals

      Report:Craft Your Future State BI Reference Architecture

      Road Map: The Business Intelligence Playbook

      In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

      • Downloads: 1154
      • Comments: 1
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Creating An Enterprise Database Security Plan

      Planning Helps Improve Security And Meet Regulatory Compliance Requirements

      Hackers continue to break into critical databases across the globe, largely because of gaps in database security implementations and lack of cohesive controls. Although enterprises can pass...

      • Downloads: 526
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

      Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

      Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

      • Downloads: 661
      • Rating:
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Data Virtualization, Q1 2012

      Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

      In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

      • Downloads: 1652
    • For Application Development & Delivery Professionals

      Blog:Database Migrations Are Finally Becoming Simpler

      Lately I have been getting quite a few inquiries on database migrations asking me about migration approaches, best practices, and tooling. Some of the reasons why companies are looking...

      • For Application Development & Delivery Professionals

        Blog:Join Our Data Management Tweet Jam On MDM’s Next Evolution: Tuesday, July 20, 3-4 PM ET

        Many large organizations have finally “seen the light” and are trying to figure out the best way to treat their critical data as the trusted asset it should be. As a result, master...

        • For Application Development & Delivery Professionals

          Tool:Mobile Development Popularity Is Now On Companies' Radar More Than Ever

        • For Application Development & Delivery Professionals

          Report:Oracle Exadata Raises The Bar On Database Appliances

          Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform

          Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...

          • Downloads: 671
        • For Application Development & Delivery Professionals

          Report:The Future Of Customer Data Management

          Vision: The Customer Data Management Playbook

          Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

          • Downloads: 676
          • Rating:
        • For Application Development & Delivery Professionals

          Report:The Forrester Wave™: Enterprise ETL, Q1 2012

          Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

          In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

          • Downloads: 1624
          • Rating:
        • For Application Development & Delivery Professionals

          Blog:How Many DBAs Do You Need To Support Databases?

          I frequently get asked the question of how many databases a DBA typically manages. Over the past five years, I have interviewed hundreds of organizations on this topic, asking them about...

          • For Application Development & Delivery Professionals

            Blog:Strong Growth And Innovation Seen For Information-As-A-Service In 2011

            Over the course of this year, I’ve spoken with many organizations that are continuing to expand their usage of information-as-a-service (sometimes called data services) to support new business...

            • For Application Development & Delivery Professionals

              Report:Database Tools Fill Gaps In Vendors' Bundled Tools

              DBAs Gain Advanced Yet Usable Features For Heterogeneous DBMS

              Vendors continue adding new and improved database administration features to their database management systems (DBMS) to automate more functions, yet enterprises with large and complex environments...

              • Downloads: 445
            • For Application Development & Delivery Professionals

              Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

              Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

              Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

              • Downloads: 1175
              • Rating:
            • For Application Development & Delivery Professionals

              Report:Your Enterprise Data Archiving Strategy

              Data Archiving Is A Flexible Technology That Delivers Many Use Cases

              With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

              • Downloads: 1200
              • Rating:
            • For Application Development & Delivery Professionals

              Report:Why Enterprise Database Security Strategy Has Become Critical

              This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...

              • Downloads: 42
            • For Application Development & Delivery Professionals

              Tool:Forrester Wave™: Enterprise Cloud Databases, Q4 '12

            • For Application Development & Delivery Professionals

              Client Inquiry:What Are Typical DBA Salary Ranges, And How Large Are The Talent Pools For The Various RDBMS Types?

              We'd like an analyst to speak to the following two questions: 1) What are the typical salary ranges for each of the following database administrator (DBA) positions: MySQL, Oracle, SQL Server, and...

              • For Application Development & Delivery Professionals

                Tool:Forrester Wave™: Database Auditing And Real-Time Protection, Q2 '11

               
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