Forrester

For Infrastructure & Operations Professionals

Blog:Dell Bids To Acquire Storage Vendor Compellent

It’s no surprise that Dell is bidding on independent storage vendor Compellent as they are still licking their wounds from the loss of  3PAR in a head to head megavendor bidding war which...

For Customer Experience Professionals

Tool:Average Scores By Question For Brand Action Reviews

For Chief Marketing Officer Professionals

Blog:Killing Me Softly With Kinect...And Leading Me To The Next Big Thing

This will be an unusual post for me. No big industry event to comment on, no data to reveal. Nope. Today, I'm just sharing with you how much fun I (and 5 million other people by year-end) am...

For Business Process Professionals

Blog:Want To Change Your CRM Game? Push Customer-Facing Processes Into The Social Cloud

As the year comes to a close, it’s good to put a wrap on it by reviewing all the shifts — both subtle and seismic — that have rocked the world of enterprise architecture (EA). I...

For Sourcing & Vendor Management Professionals

Report:IT Offshoring: North America Versus Europe, 2007

This data chart presents results from Business Data Services that compares trends in IT offshore work for North American versus European clients.

• Downloads: 1

For Marketing Leadership Professionals

Blog:Guest Post: James McDavid On How Smirnoff's "Nightlife Exchange" Brought Social Media Offline

I've always loved examples of the crossover between online and offline influence; my 2009 report The Analog Groundswell contains some of my favorite examples of that overlap. Our new...

For Security & Risk Professionals

Tool:Single-Factor Password Authentication Still Predominates At Enterprises

For Application Development & Delivery Professionals

Tool:IT Is Leaning Out For Growth At Speed. Are You Ready?

For Sales Enablement Professionals

Report:Using Forrester's SIMPLE Framework To Uncover The Hidden Costs Of Sales Support

Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with technology...

• Downloads: 28

For Consumer Product Strategy Professionals

Blog:Music Product Strategy For Digital Natives

Last week I posted this question on Twitter: “Need some help: if 'Buy & Listen' was 20th cent. music consumption, 'Rip & Burn' the 1st digital generation, what's it for...

For Sourcing & Vendor Management Professionals

Report:IT Services Budgets For New Initiatives, 2007

This data chart presents results from Business Data Services that explores how much of IT services budgets at enterprises are devoted to new initiatives.

• Downloads: 2

For Marketing Leadership Professionals

Tool:How Can You Appeal To Those Of Your Consumers Who Are Watching Online Video?

For CIO Professionals

Report:Is It Time To "Come On Up" For Verizon? Focus Point On Verizon Business In Asia Pacific

This document provides vendor strategists with a summary of the Verizon Business Analyst Briefing event. When compared with traditional IT services providers such as IBM, HP, and Accenture, the...

• Downloads: 6

For Technology Marketing Professionals

Blog:Enterprises Are About To Get Tablet Fever. How Can Tech Vendor Marketers Reach Them?

  Marketers and strategists at tech vendors who sell tablets won’t want to miss a webinar co-hosted by Simon Yates and me this Friday, September 28th. Aimed at a CIO audience, our webinar...

For Infrastructure & Operations Professionals

Report:Virtual Machine Consolidation Ratio Benchmark, 2009

How Many Virtual Machines Can Enterprises Fit On A Single Physical Server?

According to a recent Forrester survey, the physical to virtual consolidation ratio of server virtualization users varies significantly by company and industry. If your organization has implemented...

• Downloads: 609

Discussion:The Forrester Wave™: Global IT Infrastructure Outsourcing, Q2 2007

Paul: This analysis is extremely useful when assessing global IT infrastructure outsourcing service providers, in general. As part of evaluation criteria, especially in current offering area, there...

For CIO Professionals

Tool:Virtualization Will Continue To Grow In APEJ

For Vendor Strategy Professionals

Blog:The partner opportunity in cloud computing - Microsoft WPC

What is the opportunity for Microsoft partners (or other VARs, SIs, ISVs and technologists) in the emerging cloud computing space? Don't think of cloud as a threat but as an opportunity to...

For CIO Professionals

Report:2013 Predictions: The ePurchasing Software Market Will Grow 5%

More SaaS And Commoditization Shape 2013 Growth

CIOs should take an interest in the market for ePurchasing software (software to support buying, sourcing, contracting, and vendor management activities) for two reasons: 1) to find technology tools...

• Downloads: 124

For Sales Enablement Professionals

Blog:The Credibility Crisis Of Competitive And Market Intelligence

Leaders of competitive and market intelligence teams know that something is wrong. They tell Forrester this every day. They describe it as being similar to when your car doesn’t drive quite...

For Marketing Leadership Professionals

Report:Flexing The Mobile Channel In A Recession

How Interactive Marketers Can Leverage Mobile In A Downturn

One-third of consumers expect to alter their use of cell phones and wireless services this year as they cope with a faltering economy, and many will change their buying habits to lower spending....

• Downloads: 290

For Infrastructure & Operations Professionals

Blog:Duck The Rhetoric And Catch Dell

The blade server makers are at it again. One can’t seem to announce a new product without everyone firing their competitive guns full blast. Dell is the latest with its new M-Series blade servers....

For Marketing Leadership Professionals

Report:The State Of Mobile Marketing In Europe, 2011

Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

• Downloads: 432

For Application Development & Delivery Professionals

Blog:Get On Board: A Copernican Shift In The Focus Of Your IT Delivery

Step back and think: How would you answer the question, “What does your IT group deliver to your business?” Your answer will indicate how you think about the relationship between business...

For CIO Professionals

Report:Application Development And Management In Emerging Markets

As emerging market organizations evaluate their IT investments and operations, most have recognized that effective enterprise application deployment, integration, and management deliver clear...

• Downloads: 4