Forrester Research : Analyst

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

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Blog: Customer Intelligence Blog

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management, Online Marketing Technology, Packaged Applications, Technology Product Strategies

Reports (6)
Social (1)

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Stephanie Balaouras
Information Management

For Security & Risk Professionals
Report:Protect And Manage Your Critical Information Assets
Executive Overview: The Data Security And Privacy Playbook
Stephanie Balaouras, John KindervagJune 28, 2012
Data is the lifeblood of today's digital businesses, and for economic and even political gain, highly skilled cybercriminals are determined to steal it. Meanwhile, customers around the globe have...
- Downloads: 495
- Rating:
For Security & Risk Professionals
Report:Manage Mobile And Consumer Devices Safely And Efficiently
Executive Overview: The Mobile Security And Operations Playbook
Stephanie Balaouras, Christopher VoceMay 02, 2012
This report outlines the executive overview of Forrester's solution for security and risk professionals working on managing mobile and consumer devices. Smartphones and tablets are quickly becoming...
- Downloads: 798
For Infrastructure & Operations Professionals
Report:Move Beyond Disaster Recovery And Prepare For Business Technology Resiliency
Vision: The Business Technology Resiliency Playbook
Rachel A. Dines, Stephanie Balaouras, Eveline OehrlichSeptember 13, 2012
This report outlines the vision of Forrester's solution for infrastructure and operations (I&O) executives planning their organization's business technology (BT) resiliency strategy — the...
- Downloads: 584
- Comments: 1
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For Infrastructure & Operations Professionals
Report:The Past, Present, And Future Of Replication
Upgrade Continuity And Recovery With Replication
Stephanie Balaouras, Rachel A. DinesAugust 17, 2010
Tape is not dead, and in fact, a large number of companies still rely heavily on tape for disaster recovery (DR). Tape is affordable and removable, but as the requirement to recover IT services after...
- Downloads: 954
For Security & Risk Professionals
Report:It's Time To Include Social Technology In Your Crisis Communication Strategy
Stephanie Balaouras, Christopher McCleanJuly 06, 2011
Among risk professionals who have successfully navigated their organization through a crisis, almost all will say that they had grossly underestimated the difficulty of communicating effectively...
- Downloads: 520
For Infrastructure & Operations Professionals
Report:Build The Always-On, Always-Available Extended Enterprise
Executive Overview: The Business Technology Resiliency Playbook
Stephanie Balaouras, Rachel A. DinesAugust 08, 2012
In today's world of 24x7x365 global operations and competition, downtime results not only in immediate lost revenue and productivity, but also in lasting damage to corporate reputation that erodes...
- Downloads: 405
- Rating:
For Security & Risk Professionals
Client Inquiry:Will SMS Messaging And Email Emergency Notification Replace Voice-To-Voice Communication?
Stephanie BalaourasAugust 16, 2011
What changes in emergency notification tactics do you foresee? More specifically, it seems as if SMS messaging and email will replace telephone voice-to-voice communications. Will SMS messaging and...

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Role

Topics

Vendor

For Security & Risk Professionals

Report:Protect And Manage Your Critical Information Assets

For Security & Risk Professionals

Report:Manage Mobile And Consumer Devices Safely And Efficiently

For Infrastructure & Operations Professionals

Report:Move Beyond Disaster Recovery And Prepare For Business Technology Resiliency

For Infrastructure & Operations Professionals

Report:The Past, Present, And Future Of Replication

For Security & Risk Professionals

Report:It's Time To Include Social Technology In Your Crisis Communication Strategy

For Infrastructure & Operations Professionals

Report:Build The Always-On, Always-Available Extended Enterprise

For Security & Risk Professionals

Client Inquiry:Will SMS Messaging And Email Emergency Notification Replace Voice-To-Voice Communication?

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