Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Refine your results

Date Range

Methodology

Topics

Region

Vendor

39 results in Everything

  • Randy Heffner
  • Application Development & Delivery
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SOA Service Life-Cycle Management, Q1 2012

    Software AG, Progress Software, And SOA Software Lead; IBM, Oracle, HP, And WSO2 Have Strong Solutions

    In Forrester's 55-criteria evaluation of service-oriented architecture (SOA) service life-cycle management (SLM) vendors, we found that Software AG, Progress Software, and SOA Software lead the pack....

    • Downloads: 907
    • Comments: 2
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Design Your Contact Center From The Outside In

    Strategic Plan: The Contact Centers For Customer Service Playbook

    As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

    • Downloads: 564
    • Rating:
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: SOA Application Gateways, Q4 2011

    Layer 7, Vordel, IBM, and Forum Systems Lead, With Intel Close Behind

    In Forrester's 45-criteria evaluation of service-oriented architecture (SOA) application gateway vendors, we found that Layer 7 Technologies (Layer 7), Vordel, IBM, and Forum Systems lead the pack...

    • Downloads: 918
  • For Application Development & Delivery Professionals

    Charts & Figures:Enhanced Authentication Options For Mobile Trust

  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Integrated SOA Governance, Q1 2012

    Software AG, Progress Software, IBM, And SOA Software Lead; Oracle, WSO2, And Tibco Software Have Strong Solutions

    In Forrester's 121-criteria evaluation of integrated service-oriented architecture (SOA) governance vendors, we found that Software AG, Progress Software (Progress), IBM, and SOA Software lead the...

    • Downloads: 907
    • Rating:
  • For Application Development & Delivery Professionals

    Blog:Build Innovation Zones Into Your Architecture

    Forrester’s recent book, Empowered, describes the type of technology-based innovation by frontline employees that can cause nightmares for enterprise architects. New tools for business...

    • For Application Development & Delivery Professionals

      Report:Conceptual Architecture: Overview

      A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...

      • Downloads: 1277
    • For Application Development & Delivery Professionals

      Report:Conceptual Architecture Tool Kit

      A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...

      • Downloads: 91
    • For Application Development & Delivery Professionals

      Client Inquiry:How Do You Support Stateful EJB Services?

      How do REST and SOAP support stateful Enterprise JavaBeans (EJB) services via stateless EJB web services, as web service standards do not directly support stateful interactions?

      • For Application Development & Delivery Professionals

        Blog:Digital Business Design Is The New Integration

        If your organization is like nearly every other one I've talked to in the past 20+ years, you have a spaghetti chart of integration connections between all the siloed applications that run your...

        • For Application Development & Delivery Professionals

          Report:Use A Reference Architecture To Speed Cross-Channel Digital Experience Delivery

          Forrester's Digital Experience Reference Architecture Balances Four Opposing Forces

          Four opposing forces complicate digital experience delivery: the need for speed of initial delivery and ongoing change, the need to deliver experiences that are coherent and familiar across channels...

          • Downloads: 408
          • Rating:
        • For Application Development & Delivery Professionals

          Client Inquiry:What Should We Do With Architecture When Separating Businesses?

          While we've seen many examples of mergers and acquisitions, what is the expert opinion on opportunities when an organization separates into separate entities, in the context of architecture? Are...

          • For Application Development & Delivery Professionals

            Report:The Future Of Solution Architecture, Part 1: Business Processes Within A Capability

            Processes Provide Structure; BPM And Other Technologies Enable Rich, Ongoing Process Optimization

            Your organization's business processes cut across application boundaries, but traditional architectures reinforce these boundaries. In contrast with 20th-century solution models, which center on...

            • Downloads: 1558
          • For Application Development & Delivery Professionals

            Report:Digital Business Design Is The New Integration

            Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

            Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

            • Downloads: 452
            • Rating:
          • For Application Development & Delivery Professionals

            Blog:Products Are Going Digital -- What Leading Examples Are *You* Seeing Out There?

            Here's a flash of the blindingly obvious: More and more products are going digital. You know this, but what I'm interested in is how they are going digital and to what degree....

            • For Application Development & Delivery Professionals

              Report:Build SOA Success With A Business-Focused Approach To SOA Design And Governance

              Recent Survey Results Show Higher SOA Satisfaction With A Business Approach

              Listen to industry discussion of service-oriented architecture (SOA), and you are likely to get the impression that SOA is best thought of as a technical approach for application integration. While...

              • Downloads: 711
              • Rating:
            • For Application Development & Delivery Professionals

              Report:How To Implement Digital Business Design

              Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration

              Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

              • Downloads: 305
              • Rating:
            • For Application Development & Delivery Professionals

              Blog:Business 2011 Gets Faster; Business Rules And SOA Policy Get More Important

              Can you remember a year when your business both (1) grew in a healthy way and (2) changed more slowly than the year before? Besides a company’s early startup years, such would be the exception,...

              • For Application Development & Delivery Professionals

                Report:Forrester's Enterprise Reference Architecture Tool Kit: Examples And Process Guides

                Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises create...

                • Downloads: 152
              • For Application Development & Delivery Professionals

                Report:SOA Product Adoption: SOA Management Solutions Provide The Strongest Benefit

                Although Many Buy An ESB First, More Buy SOA Management In The Long Run

                Although enterprise service bus (ESB) products are an early focus for purchase by service-oriented architecture (SOA) users, SOA management products have more-sustained buying focus and also...

                • Downloads: 677
              • For Application Development & Delivery Professionals

                Blog:Get A Strong Focus For Your Approach To Cloud

                In discussions on cloud computing, I often talk to architects who have been told to create a "cloud strategy." This sounds appropriate enough, but there’s a devil in the details: When the...

                • For Application Development & Delivery Professionals

                  Client Inquiry:What Should We Consider When Evaluating Cloud Combined With SOA?

                  Part of our application is in the cloud, and we want to insert it into our service-oriented architecture (SOA). What are the interactions between cloud computing and SOA? How do we evaluate risk,...

                  • For Application Development & Delivery Professionals

                    Report:The Forrester Wave™: Standalone SOA Management Solutions, Q4 2011

                    Progress Software Leads; IBM, SOA Software, WSO2, And Managed Methods Have Strong Solutions

                    In Forrester's 51-criteria evaluation of standalone service-oriented architecture (SOA) management solution vendors, we found that Progress Software leads the pack with its broad and deep...

                    • Downloads: 673
                  • For Application Development & Delivery Professionals

                    Report:SOA Adoption 2010: Still Important, Still Strong

                    Forrester's survey data shows that service-oriented architecture (SOA) still has strong penetration and high satisfaction rates. Even though today's headlines focus more on cloud computing, mobile...

                    • Downloads: 725
                  • For Application Development & Delivery Professionals

                    Report:Evolving Your Architecture For Groundswell Customer Service

                    An Empowered Report: A Customer Service Example Of Responsive Architecture

                    Forrester's recent book, Empowered, describes the type of technology-based innovation by frontline employees that can cause nightmares for enterprise architects. However, rather than attempting to...

                    • Downloads: 527
                  • For Application Development & Delivery Professionals

                    Report:Business Capability Architecture: Use Business Outcomes To Drive Technology Strategy

                    Business capability maps, as a key element of business architecture, are central to laying a new and better foundation for technology strategy. To build on this foundation, we introduce Forrester's...

                    • Downloads: 1577
                    • Comments: 3
                    • Rating:
                   
                  Loading...

                  Browse

                  About Forrester

                  Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                  Roles We Serve

                  Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                  Analysts & Coverage Areas

                  Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                  Forrester Leadership Boards

                  Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                  Consulting

                  Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                  Community

                  Connect with peers and analysts, share your views, and ask questions on key business issues.

                  Blog

                  Forrester analysts weigh in on the latest business and technology news.

                  • BROWSE
                  • Register
                  • Call +1 617.613.5730
                  • Cart