About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.
In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.
Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.
Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.
Software AG, Progress Software, And SOA Software Lead; IBM, Oracle, HP, And WSO2 Have Strong Solutions
In Forrester's 55-criteria evaluation of service-oriented architecture (SOA) service life-cycle management (SLM) vendors, we found that Software AG, Progress Software, and SOA Software lead the pack....

Strategic Plan: The Contact Centers For Customer Service Playbook
As more enterprises develop organizational and operational structures to better manage customer experience, they need to drive this down into contact center architectural design. Today's challenge is...

Layer 7, Vordel, IBM, and Forum Systems Lead, With Intel Close Behind
In Forrester's 45-criteria evaluation of service-oriented architecture (SOA) application gateway vendors, we found that Layer 7 Technologies (Layer 7), Vordel, IBM, and Forum Systems lead the pack...

Software AG, Progress Software, IBM, And SOA Software Lead; Oracle, WSO2, And Tibco Software Have Strong Solutions
In Forrester's 121-criteria evaluation of integrated service-oriented architecture (SOA) governance vendors, we found that Software AG, Progress Software (Progress), IBM, and SOA Software lead the...

Forrester’s recent book, Empowered, describes the type of technology-based innovation by frontline employees that can cause nightmares for enterprise architects. New tools for business...
A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
A conceptual architecture is a tool that enterprise architects can use to enhance communication, provide context, and aid direction setting. Though there are many situations in which an architect...
How do REST and SOAP support stateful Enterprise JavaBeans (EJB) services via stateless EJB web services, as web service standards do not directly support stateful interactions?
If your organization is like nearly every other one I've talked to in the past 20+ years, you have a spaghetti chart of integration connections between all the siloed applications that run your...
Forrester's Digital Experience Reference Architecture Balances Four Opposing Forces
Four opposing forces complicate digital experience delivery: the need for speed of initial delivery and ongoing change, the need to deliver experiences that are coherent and familiar across channels...

While we've seen many examples of mergers and acquisitions, what is the expert opinion on opportunities when an organization separates into separate entities, in the context of architecture? Are...
Processes Provide Structure; BPM And Other Technologies Enable Rich, Ongoing Process Optimization
Your organization's business processes cut across application boundaries, but traditional architectures reinforce these boundaries. In contrast with 20th-century solution models, which center on...
Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data
Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...

Here's a flash of the blindingly obvious: More and more products are going digital. You know this, but what I'm interested in is how they are going digital and to what degree....
Recent Survey Results Show Higher SOA Satisfaction With A Business Approach
Listen to industry discussion of service-oriented architecture (SOA), and you are likely to get the impression that SOA is best thought of as a technical approach for application integration. While...

Move Deliberately, But Carefully, Toward Forrester's Vision For The Future Of Integration
Application development and delivery (AD&D) professionals need a foundation for recasting their integration strategies to meet 21st-century demands for business agility. Forrester's vision for...

Can you remember a year when your business both (1) grew in a healthy way and (2) changed more slowly than the year before? Besides a company’s early startup years, such would be the exception,...
Design patterns, proven technology stacks, and well-documented application infrastructure are fundamental tools for promoting common practices in the design of business solutions. Enterprises create...
Although Many Buy An ESB First, More Buy SOA Management In The Long Run
Although enterprise service bus (ESB) products are an early focus for purchase by service-oriented architecture (SOA) users, SOA management products have more-sustained buying focus and also...
In discussions on cloud computing, I often talk to architects who have been told to create a "cloud strategy." This sounds appropriate enough, but there’s a devil in the details: When the...
Part of our application is in the cloud, and we want to insert it into our service-oriented architecture (SOA). What are the interactions between cloud computing and SOA? How do we evaluate risk,...
Progress Software Leads; IBM, SOA Software, WSO2, And Managed Methods Have Strong Solutions
In Forrester's 51-criteria evaluation of standalone service-oriented architecture (SOA) management solution vendors, we found that Progress Software leads the pack with its broad and deep...
Forrester's survey data shows that service-oriented architecture (SOA) still has strong penetration and high satisfaction rates. Even though today's headlines focus more on cloud computing, mobile...
An Empowered Report: A Customer Service Example Of Responsive Architecture
Forrester's recent book, Empowered, describes the type of technology-based innovation by frontline employees that can cause nightmares for enterprise architects. However, rather than attempting to...
Business capability maps, as a key element of business architecture, are central to laying a new and better foundation for technology strategy. To build on this foundation, we introduce Forrester's...
