Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.


Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

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  • John Kindervag
  • Financial Services
  • For Security & Risk Professionals

    Report:Simplify Cybersecurity With PCI

    Policy And Procedures US Government Spotlight: The Security Architecture And Operations Playbook

    US federal law, specifically the Federal Information Security Management Act (FISMA), requires US federal government agencies to adhere to National Institute of Standards and Technology (NIST)...

    • Downloads: 228
  • For Security & Risk Professionals

    Report:No More Chewy Centers: Introducing The Zero Trust Model Of Information Security

    Vision: The Security Architecture And Operations Playbook

    There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For a generation of information security...

    • Downloads: 1632
  • For Security & Risk Professionals

    Report:PCI X-Ray: Application Security Checklist

    This is a workbook that supplements the PCI X-Ray: Application Security Document

    • Downloads: 33
  • For Security & Risk Professionals

    Charts & Figures:ASV Scan Vulnerability Classifications

  • Client Inquiry:Standard PCI Report Templates

    Are there any standard PCI report templates for providing information to my QSA?

    • For Security & Risk Professionals

      Report:PCI X-Ray: Assessment And Testing Checklist

      This checklist is provided as a concise and comprehensive workbook to help organizations deal with the different types of assessments and tests that security and risk professionals must perform to...

      • Downloads: 28
    • For Security & Risk Professionals

      Report:PCI X-Ray: Assessments And Testing

      To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

      • Downloads: 366
    • For Security & Risk Professionals

      Client Inquiry:What Are PCI And Patching Best Practices?

      A Payment Card Industry (PCI) certified environment requires patching within 30 days of the patch's release, but what is common practice in a PCI shop?

      • For Security & Risk Professionals

        Report:PCI X-Ray: Patch Management

        To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

        • Downloads: 263
      • For Security & Risk Professionals

        Client Inquiry:Is Tokenization The Right Technology To Encrypt Cardholder Data?

        Tokenization: Is it the right technology to encrypt cardholder (saving and debit cards) data? What is the usage level of this product and of similar technologies on the market? What is the level of...

        • For Security & Risk Professionals

          Report:PCI X-Ray: Application Security

          To effectively deal with the broad and complex requirements of Payment Card Industry (PCI) data security, you need to break the elements apart to provide enhanced clarity. We've designed the PCI...

          • Downloads: 398
        • For Security & Risk Professionals

          Client Inquiry:What Are The Most Critical PCI Log Management Requirements?

          When it comes to selecting a logging consolidation tool for an enterprise, what are some tips for developing a request for proposal? Based on your experience, what would you single out as the most...

           
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