Forrester Research : Analyst

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Find Suresh on:
Blog: Customer Intelligence Blog

Suresh serves Customer Intelligence Professionals. His research agenda focuses on enterprise marketing technologies, database marketing strategies, customer analytics, and technologies that make customer insight operational. Suresh helps marketing clients navigate the ever-changing marketing technology landscape and develop data-driven marketing strategies.

In the past, Suresh has written about contact optimization, inbound marketing, marketing optimization, and the changing enterprise marketing software landscape.

Previous Work Experience

Prior to joining Forrester in 2006, Suresh spent seven years as a consultant with SPSS. At SPSS, he focused on enabling marketing technologies at client companies. Suresh has successfully led the implementation of web analytics, data mining, real-time marketing, campaign optimization, and enterprise predictive applications in financial services, travel, and pharmaceutical verticals. Prior to SPSS, Suresh worked at NetGenesis, a leading web analytics provider, where he delivered web analytics and measurement services to clients.

Education

Suresh has an M.B.A. from Greenwich College, The University of Hull in the UK, and an M.S. in computer information systems from Bentley College.

Research Coverage:

Customer Analytics, Customer Intelligence Strategy and Process, Customer Relationship Management (CRM), Database Marketing, Direct Marketing, Enterprise Marketing Platforms, Loyalty Marketing, Marketing Measurement, Marketing Resource Management (MRM), Online Marketing Technology, Packaged Applications, Technology Product Strategies

Reports (8)
Charts & Figures (5)

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8 results in Everything

John Kindervag
Forrsights For Business Technology

For Security & Risk Professionals
Report:Kill Your Data To Protect It From Cybercriminals
Strategic Plan: The Data Security And Privacy Playbook
John KindervagJuly 12, 2012
As cybercriminals have become more skillful and sophisticated, they have eroded the effectiveness of our traditional perimeter-based security controls. The constantly mutating threat landscape...
- Downloads: 936
For Security & Risk Professionals
Report:Defend Your Business From The Mutating Threat Landscape
Business Case: The Security Architecture And Operations Playbook
John KindervagNovember 1, 2011
We may look back on 2011 and 2012 as the golden age of hacking. In 2011, we saw well-publicized and devastating attacks such as the one that brought down the Sony PlayStation Network (PSN). In 2012,...
- Downloads: 873
For Security & Risk Professionals
Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid
Assessment Framework: The Data Security And Privacy Playbook
John KindervagJanuary 3, 2012
Data loss prevention or protection (DLP) — depending upon your usage — is both one of the hottest topics and most difficult challenges among information security professionals today. In...
- Downloads: 1048
- Rating:
For Security & Risk Professionals
Charts & Figures:Anatomy Of A Botnet
John KindervagFebruary 8, 2013
For Security & Risk Professionals
Report:Market Overview: Intrusion Prevention Systems, Q2 2011
A Mature Space, IPS Is Still The Bulwark Of Network Security
John KindervagMay 4, 2011
An intrusion prevention system (IPS) complements traditional firewalls by inspecting the entire network packet looking for malicious traffic that is often invisible to Layer 3 firewalls. While...
- Downloads: 968
For Security & Risk Professionals
Report:Dial "H" For Hack
An Empowered Report: Understanding The Threats To Unified Communication And VoIP Deployments
John KindervagApril 11, 2011
In many companies, the worlds of data networking and telecommunications have merged, and voice and video traffic travels with other enterprise data on the same corporate network. Often known...
- Downloads: 523
For Security & Risk Professionals
Report:Develop A Two-Phased DDoS Mitigation Strategy
Protect Yourself From Hacktivists And Other Cybercriminals
John KindervagMay 17, 2013
Until recently, distributed denial of service (DDoS) attacks had been part of infosec lore: something you heard about but rarely experienced. With the rise of hacktivist groups and other...
- Downloads: 170
For Security & Risk Professionals
Report:Planning For Failure
An Effective Incident Management Program Is Essential To Help You Stay In Business
John Kindervag, Rick HollandNovember 9, 2011
It's not a question of if — but when — your organization will experience a serious security breach. Cybercriminals are using more sophisticated and targeted attacks to steal everything...
- Downloads: 686
For Security & Risk Professionals
Report:Dissect Data To Gain Actionable INTEL
Forrester's Data Security And Control Framework
Heidi Shey, John KindervagAugust 9, 2012
Forrester segments the problem of securing and controlling data into three areas: 1) defining the data; 2) dissecting and analyzing the data; and 3) defending and protecting the data. We refer to...
- Downloads: 313
- Rating:

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Suresh Vittal

Vice President, Practice Leader - Customer Intelligence serving Customer Intelligence PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Topics

All Topics

Industry

Region

Vendor

For Security & Risk Professionals

Report:Kill Your Data To Protect It From Cybercriminals

For Security & Risk Professionals

Report:Defend Your Business From The Mutating Threat Landscape

For Security & Risk Professionals

Report:Rethinking DLP: Introducing The Forrester DLP Maturity Grid

For Security & Risk Professionals

Charts & Figures:Anatomy Of A Botnet

For Security & Risk Professionals

Report:Market Overview: Intrusion Prevention Systems, Q2 2011

For Security & Risk Professionals

Report:Dial "H" For Hack

For Security & Risk Professionals

Report:Develop A Two-Phased DDoS Mitigation Strategy

For Security & Risk Professionals

Report:Planning For Failure

For Security & Risk Professionals

Report:Dissect Data To Gain Actionable INTEL

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